Mao Xin Tea House Kev Pom Tus Kheej los ntawm ChingYu Liu

Qhov qauv tsim Mao Xin Tea House Kev Pom Tus Kheej los ntawm ChingYu Liu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2022

Mao Xin Tea House Kev Pom Tus Kheej

los ntawm ChingYu Liu

Tus Neeg Siv: BlackLiuStudio

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

9,667

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #132541

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Mao Xin Tea House Kev Pom Tus Kheej

Mao Xin tshuaj yej lub tsev tau txhais tau hais tias coj tawm qhov zoo nkauj ntawm cov tshuaj yej oriental thiab nws cov kab lis kev cai. Hauv tshwj xeeb no teas tshwj xeeb uas yog ob nplooj rau txhua tus hauv paus. Thaum lawv ua ke nrog cov tshuaj yej kab lis kev cai hauv zos nws yooj yim heev los txuas nws nrog Zen kab lis kev cai raws li ntau cov phiaj xwm tau teeb tsa hauv ib puag ncig zoo ib yam li lub vaj pob zeb Japanese.

Qhov Lees Paub

Txog A' Design Award Hlau

Mao Xin Tea House Kev Pom Tus Kheej yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Mao Xin Tea House Kev Pom Tus Kheej xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Mao Xin Tea House Kev Pom Tus Kheej tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Qhov Loj & Ntim: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Cov Ntsiab Lus: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Thev Naus Laus Zis Tsim Khoom: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Kev Sib Tw Tsim Qauv: Finding the right design to attract the attention of a younger generation of new users.
Kev Tshawb Fawb: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Kev Txhawb Siab: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Lub Sij Hawm Ua Hauj Lwm: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Txheej Txheem Ua Hauj Lwm: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Cov Tswv Cuab Pab: ChingYu-Liu
Kev Qhuas Duab: ChingYu-Liu, 2021.