Before the Midnight Hour Rooj Tog Illustrations los ntawm Martin Reznik

Qhov qauv tsim Before the Midnight Hour Rooj Tog Illustrations los ntawm Martin Reznik yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Kub hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

KubDuab Kos· 2022

Before the Midnight Hour Rooj Tog Illustrations

los ntawm Martin Reznik

Tus Neeg Siv: Martin Reznik Illustration

Tus Yeej A' Design Award Kub hauv Pawg Duab Kos

59,346

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #133798

Kawm Ntxiv Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Before the Midnight Hour Rooj Tog Illustrations

Cov duab dub thiab dawb ua haujlwm los ntawm Marc Krusin thiab nthuav tawm nws cov rooj tog tseem ceeb tshaj plaws rau Knoll thiab Desalto. Kev tshoov siab los ntawm comics thiab noir xinesmas, qhov project rhuav tshem cov rooj sib tham ntawm cov rooj tog ua piv txwv los ntawm kev coj cov lus piav qhia rau cov xwm txheej, siv qhov kev xav tsis thoob thiab kev zoo nkauj noir zoo nkauj. Qhov tsis muaj tib neeg nyob thiab cov khoom tawg ua ke ntxiv ib qho kev paub tsis meej thiab tsis txaus ntseeg rau zaj dab neeg, thaum tus protagonist tau tshwm sim hauv qhov kawg xav tsis thoob. Tag nrho cov duab tau kos digitally hauv Adobe Photoshop siv Wacom Cintiq ntsiav tshuaj.

Qhov Lees Paub

Txog A' Design Award Kub

Before the Midnight Hour Rooj Tog Illustrations yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Before the Midnight Hour Rooj Tog Illustrations xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Before the Midnight Hour Rooj Tog Illustrations ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Qhov Loj & Ntim: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Cov Ntsiab Lus: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Thev Naus Laus Zis Tsim Khoom: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Kev Sib Tw Tsim Qauv: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Kev Tshawb Fawb: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Kev Txhawb Siab: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Lub Sij Hawm Ua Hauj Lwm: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Txheej Txheem Ua Hauj Lwm: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Kev Qhuas Duab: All illustrations: Martin Reznik, 2021