Terra Coffee Roasters Kev Tsim Hom Lag Luam by Akihito Shimizu

Terra Coffee Roasters Kev Tsim Hom Lag Luam by Akihito Shimizu is a highly esteemed winner of the very prestigious 2022 A' Design Award Platinum in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

PlatinumDuab Kos· 2022

Terra Coffee Roasters Kev Tsim Hom Lag Luam

by Akihito Shimizu

Client: Terra Coffee Roasters

A' Design Award Platinum Winner in Duab Kos Category

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Verified Award Winner
Verify Award Status for #134335

Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Terra Coffee Roasters Kev Tsim Hom Lag Luam

Tus qauv logo nkhaus, uas muaj ntsiab lus txog tus ntxhiab uas ya los ntawm qhov chaw tsim khoom uas cog taum kas fes, qhia pom txog qhov kev paub kas fes zoo thiab ntuj. Txhua daim ntawv lo hom muaj cov duab sib txuas ntawm cov duab hauv zos uas txuas cov neeg tsim khoom lub ntsej muag nrog lawv qhov chaw keeb kwm, ib puag ncig, thiab cov neeg siv, nrog rau cov duab kos uas qhia txog qhov tsw saj. Qhov no qhia txog qhov ntxim nyiam tshwj xeeb ntawm cov kas fes sib txawv uas tsim nyob rau hauv txhua cheeb tsam.

The Recognition

About the A' Design Award Platinum

Terra Coffee Roasters Kev Tsim Hom Lag Luam yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Terra Coffee Roasters Kev Tsim Hom Lag Luam qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Terra Coffee Roasters Kev Tsim Hom Lag Luam yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Dimensions & Packaging: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Tags: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Production Technology: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Design Challenge: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Research: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Inspiration: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Project Duration: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Operation Flow: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Team Members: Kiyoshi Uehara
Akihito Shimizu
Image Credits: Photography : Yuma Gamae(Package,PR Tools)