Crcrta Kev Tsim Cim Tswjhwm los ntawm Zilong Chen and Chao Yang

Qhov qauv tsim Crcrta Kev Tsim Cim Tswjhwm los ntawm Zilong Chen and Chao Yang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2022

Crcrta Kev Tsim Cim Tswjhwm

los ntawm Zilong Chen and Chao Yang

Tus Neeg Siv: Communication University of Zhejiang

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

11,052

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #135411

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Crcrta Kev Tsim Cim Tswjhwm

Crcrta yog ib qho kev tsim cim tswjhwm rau Chinese Research Centre for Radio and TV Art, uas yog ib lub chaw haujlwm tswjhwm. Lub cim logo muab cov duab thiab cov ntawv sib txuas ua ke. Cov xim siv yog peb xim tseem ceeb ntawm TV, xim liab, xim ntsuab, thiab xim xiav. Ib lub cim koob yees duab (camera) raug tsim los ntawm peb cov duab geometric. Ob lub duab plaub ceg qhia txog cov filters thiab ntawv siv hauv kev ua haujlwm radio thiab TV. Lub duab peb ceg qhia txog lub lens los sis lub speaker. Cov ntawv CRCRTA hla lub duab los ntawm sab laug mus sab xis los qhia txog lub tswv yim ntawm kev sib txuas lus. Lub cim tswjhwm no tsis muaj qhov loj me raug teem cia, thiab tuaj yeem hloov qhov loj me kom haum rau ntau hom kev siv (media) sib txawv.

Qhov Lees Paub

Txog A' Design Award Tooj

Crcrta Kev Tsim Cim Tswjhwm yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Crcrta Kev Tsim Cim Tswjhwm xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Crcrta Kev Tsim Cim Tswjhwm ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Qhov Loj & Ntim: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Cov Ntsiab Lus: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Thev Naus Laus Zis Tsim Khoom: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Kev Sib Tw Tsim Qauv: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Kev Tshawb Fawb: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Kev Txhawb Siab: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Lub Sij Hawm Ua Hauj Lwm: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Txheej Txheem Ua Hauj Lwm: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Cov Tswv Cuab Pab: Designer:Chen Zilong and Creative Director:Yang Chao