SP Saffron Grotesk Hom Qauv by Paul Robb and Moira Bartoloni

SP Saffron Grotesk Hom Qauv by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2022

SP Saffron Grotesk Hom Qauv

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Nyiaj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #135663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SP Saffron Grotesk Hom Qauv

Saffron yog ib qho zoo nkauj niaj hnub neo-grotesque sans-serif typeface nrog muaj zog stylistic geometric contrasts, kos duab ntawm kev zoo nkauj thiab cov qauv sau ntawv ntawm Swiss modernism. Qhov txawv ntawm qhov dav-qhib stance tau tsim los muab qhov pom kev zoo sib xws rau kev tsim khoom lag luam thiab kev sib txuas lus. Qhov tseeb thiab thawj hom ntawv no sawv cev rau kev hloov pauv kev zoo nkauj tam sim no. Cov qauv yog muab faib ua ntu, nrog lub nplhaib binder daim ntawv tshaj tawm hauv pob.

The Recognition

About the A' Design Award Nyiaj

SP Saffron Grotesk Hom Qauv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. SP Saffron Grotesk Hom Qauv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. SP Saffron Grotesk Hom Qauv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Team Members: Paul Robb
Moira Bartoloni
Image Credits: Paul Henry Robb