Qhov qauv tsim Pentaheal Clinic Rebranding Kev Tsim Npe thiab Cim (Brand Identity) los ntawm Pentaheal and Eidetic yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2022

Pentaheal Clinic Rebranding Kev Tsim Npe thiab Cim (Brand Identity)

los ntawm Pentaheal and Eidetic

Tus Neeg Siv: Eidetic Marketing

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

13,541

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #135773

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Pentaheal Clinic Rebranding Kev Tsim Npe thiab Cim (Brand Identity)

Pentaheal Clinic Rebranding yog ib qho kev tsim npe thiab cim (brand identity) uas tau tsim los rau ib lub tsev kho mob Korea uas tshwj xeeb hauv kev kho mob raws li kev ua haujlwm ntawm lub cev (functional medicine). Lub ntsiab tseem ceeb ntawm daim cim no yog kev nthuav dav. Lub cim ntoo khaub lig (cross) uas yog cim kho mob thoob ntiaj teb tau siv los ua ib hom lus pom tseeb yooj yim uas cov neeg mob ntawm ntau lub teb chaws yeej paub tau. Lub cim no muab lub ntoo khaub lig los xyaw nrog ob tug tsiaj ntawv P thiab H, uas yog cov tsiaj ntawv luv rau lub npe tsev kho mob. Kab tseem ceeb ntawm lub cim no nthuav mus rau ob sab, yog li lub cim no haum rau ntau hom khoom siv uas muaj ntau hom duab thiab loj me sib txawv. Cov cim qhia chaw (signage) kuj tau tsim tshwj xeeb rau txhua theem ntawm lub tsev kho mob hauv Seoul.

Qhov Lees Paub

Txog A' Design Award Tooj

Pentaheal Clinic Rebranding Kev Tsim Npe thiab Cim (Brand Identity) yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Pentaheal Clinic Rebranding Kev Tsim Npe thiab Cim (Brand Identity) xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Pentaheal Clinic Rebranding Kev Tsim Npe thiab Cim (Brand Identity) ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
Qhov Loj & Ntim: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
Cov Ntsiab Lus: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
Thev Naus Laus Zis Tsim Khoom: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
Kev Sib Tw Tsim Qauv: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
Kev Tshawb Fawb: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
Kev Txhawb Siab: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
Lub Sij Hawm Ua Hauj Lwm: The project started in July 2021 and finished in December 2021 in Seoul.
Txheej Txheem Ua Hauj Lwm: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Cov Tswv Cuab Pab: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic