Qhov qauv tsim Free Kev Paub Txog Lub Npe Brand los ntawm Fengnan Lin yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2022

Free Kev Paub Txog Lub Npe Brand

los ntawm Fengnan Lin

Tus Neeg Siv: Free

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

11,258

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #135862

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Free Kev Paub Txog Lub Npe Brand

Free yog ib lub npe brand tsim los rau ib hom kev lag luam khoom siv rau poj niam thaum muaj hli. Cov tsiaj ntawv logo tau raug hloov kho tshiab nrog tus ntawv F sawv me ntsis siab dua, uas qhia txog tus cwj pwm hluas thiab muaj kev cia siab zoo. Ob tus ntawv e tau raug kos ua ib txoj kab ntawv ntxiv ua ke tsis tu ncua thiab txuas rau ua ke. Ob tus ntawv txuas ua ke no raug rho tawm ntawm logo thiab siv los ua duab pab, siv rau ntawm cov npav lag luam, cov cim npe, cov hnab ntim ntawv, cov thawv xa khoom sai, thiab cov hnab canvas. Txoj kab muaj zog qhia txog kev ywj pheej thiab kev qhia txog tus kheej. Ib lub tswv yim qhia txog kev pom kev (visual specification system) pab kom lub npe brand ruaj khov thiab txuas ntxiv tau zoo thoob plaws hauv online thiab offline.

Qhov Lees Paub

Txog A' Design Award Hlau

Free Kev Paub Txog Lub Npe Brand yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Free Kev Paub Txog Lub Npe Brand xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Free Kev Paub Txog Lub Npe Brand tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Qhov Loj & Ntim: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Cov Ntsiab Lus: Brand visual upgrade, Sanitary napkins, GEN Z,
Thev Naus Laus Zis Tsim Khoom: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Kev Sib Tw Tsim Qauv: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Kev Tshawb Fawb: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Kev Txhawb Siab: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Lub Sij Hawm Ua Hauj Lwm: Guangzhou,Guangdong Province,China,July 6,2021
Txheej Txheem Ua Hauj Lwm: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Cov Tswv Cuab Pab: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng