Vessi Animation Primary Function: Kev Ua Yeeb Yaj Kiab Khoom Lag Luam by Mateus Morgan

Vessi Animation Primary Function: Kev Ua Yeeb Yaj Kiab Khoom Lag Luam by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav Competition Category.

NyiajYeeb Yaj Kiab· 2022

Vessi Animation Primary Function: Kev Ua Yeeb Yaj Kiab Khoom Lag Luam

by Mateus Morgan

Client: Morgan Studio

A' Design Award Nyiaj Winner in Yeeb Yaj Kiab Category

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Colors

The Design

About Vessi Animation Primary Function: Kev Ua Yeeb Yaj Kiab Khoom Lag Luam

Vessi Animation yog ib qho yeeb yaj kiab tshaj tawm uas tsim los rau ib khub khau raj. Cov yeeb yaj kiab no qhia txog cov khoom los ntawm cov ntsiab lus pom kev ntawm ntuj tsim uas txuas cov khau raj rau txoj kev ua neej ntawm cov neeg yuav khoom. Dej cuam tshuam nrog cov yam ntxwv ntawm khau raj, thaum cov huab qhia txog qhov sib sib. Cov khau raj tau tsim nrog cov txheej txheem chaw hnyav hauv 3ds Max, siv cov duab ua qauv, thiab cov qauv tawv nqaij tau raug siv. Kev ua render tau ua nrog Redshift thiab cov kev simulation nrog Houdini. Cov yeeb yaj kiab no tau siv ntawm lub vev xaib khoom thiab ntawm social media, tsis muaj cov ntawv piav qhia.

The Recognition

About the A' Design Award Nyiaj

Vessi Animation Primary Function: Kev Ua Yeeb Yaj Kiab Khoom Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Vessi Animation Primary Function: Kev Ua Yeeb Yaj Kiab Khoom Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Vessi Animation Primary Function: Kev Ua Yeeb Yaj Kiab Khoom Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
Dimensions & Packaging: 1920X1080
Tags: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
Project Duration: It toke around 2 months to finish
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan