Across Primary Function: Daim Ntawv Tshaj Tawm by Xuguang Zhu and Chao Yang

Across Primary Function: Daim Ntawv Tshaj Tawm by Xuguang Zhu and Chao Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2022

Across Primary Function: Daim Ntawv Tshaj Tawm

by Xuguang Zhu and Chao Yang

Client: Zhejiang Sci-Tech University

A' Design Award Nyiaj Winner in Duab Kos Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Across Primary Function: Daim Ntawv Tshaj Tawm

Across yog ib daim ntawv tshaj tawm uas tsim los rau ib qho koob tsheej digital art uas muab siab rau txoj kev kos duab pob zeb hauv Roob Helan hauv Tuam Tshoj. Daim ntawv tshaj tawm luam rau saum cov khoom lenticular. Ib daim duab qhia txog cov paj tsam Roob Helan qub thiab lwm daim qhia txog ib qho digital niaj hnub no ntawm tib daim paj tsam. Thaum lub kaum saib hloov, cov paj tsam qub yaj mus thiab cov paj tsam digital tshwm sim. Daim duab qub raug pleev nrog cov xyaw ntawm cov kua mem, kua tshuaj yej, gelatine thiab hmoov kub, nqus los ntawm kev nchuav kom tsim tau ib qho zoo li pob zeb. Across lub hom phiaj yog los txhawb nqa thiab qhia ib qho kab lis kev cai qub uas tab tom raug kev txiav txim.

The Recognition

About the A' Design Award Nyiaj

Across Primary Function: Daim Ntawv Tshaj Tawm yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Across Primary Function: Daim Ntawv Tshaj Tawm xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Across Primary Function: Daim Ntawv Tshaj Tawm yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Dimensions & Packaging: Poster: 1855mm*30mm*465mm
Tags: Chinese tradition, internationalism, rock art, cultural relics
Production Technology: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Design Challenge: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Research: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Inspiration: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Project Duration: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Operation Flow: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Team Members: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang