Stories of Communication Kev Tsim Cim Lag Luam los ntawm Mengyi Xie

Qhov qauv tsim Stories of Communication Kev Tsim Cim Lag Luam los ntawm Mengyi Xie yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2022

Stories of Communication Kev Tsim Cim Lag Luam

los ntawm Mengyi Xie

Tus Neeg Siv: School of Communication, East China Normal University

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

10,597

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #136234

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Stories of Communication Kev Tsim Cim Lag Luam

Stories of Communication yog ib qho kev tsim duab cim lag luam (visual identity) rau lub xyoo kaum tsib hli tseem ceeb (fifteenth anniversary) ntawm ib lub tsev kawm ntawv qib siab ceem tswv txog kev sib txuas lus (communication). Lub cim loj (main logo) yog ib daim duab geometric raws li tus lej 15. Ntawm lub cim loj no, muaj ib pab pawg ntawm 100 lub cim me (sub-logos) tau raug tsim los ntxiv. Txhua lub cim me qhia txog ib zaj dab neeg, kev tsim tshiab, lossis kev pib ua haujlwm hauv keeb kwm ntawm kev sib txuas lus, txij li cov hlua muab khi ua pov thawj siv thaum ub, mus txog rau thawj phau ntawv xov xwm thiab lub network internet thoob ntiaj teb (world wide web). Muab kev npaj raws sij hawm keeb kwm, cov cim me no raug siv rau ntawm cov paib tshaj tawm (posters), tsab ntawv caw (invitations), phau ntawv qhia (pamphlets), kev nthuav qhia hauv qhov chaw (venue displays), thiab cov khoom nco txog (souvenirs).

Qhov Lees Paub

Txog A' Design Award Tooj

Stories of Communication Kev Tsim Cim Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Stories of Communication Kev Tsim Cim Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Stories of Communication Kev Tsim Cim Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Qhov Loj & Ntim: There were all kinds of size for the physical application products in this project.
Cov Ntsiab Lus: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Thev Naus Laus Zis Tsim Khoom: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Kev Sib Tw Tsim Qauv: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Kev Tshawb Fawb: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Kev Txhawb Siab: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Lub Sij Hawm Ua Hauj Lwm: The project was in Shanghai.
Txheej Txheem Ua Hauj Lwm: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Cov Tswv Cuab Pab: Mengyi Xie