Xian Qin Hui Primary Function: Chaw Kev Lis Kev Cai Cawv by Bu Tianjing and Han Hao

Xian Qin Hui Primary Function: Chaw Kev Lis Kev Cai Cawv by Bu Tianjing and Han Hao is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

NyiajSab Hauv· 2022

Xian Qin Hui Primary Function: Chaw Kev Lis Kev Cai Cawv

by Bu Tianjing and Han Hao

Client: Isense Design

A' Design Award Nyiaj Winner in Sab Hauv Category

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Verified Award Winner

Verify Award Status for #136762

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Xian Qin Hui Primary Function: Chaw Kev Lis Kev Cai Cawv

Book Text: Xian Qin Hui yog ib qho chaw kev lis kev cai cawv nyob rau hauv ib qho chaw ua haujlwm txog kev coj noj coj ua hauv Beijing, Tuam Tshoj. Sab hauv nyob rau hauv ib lub tsev uas twb muaj lawm uas hloov tsis tau, yog li ntawd kev teeb tsa haujlwm nyob rau hauv cov qauv tsev qub. Qhov chaw no qhia txog lub neej thiab kev ua haujlwm ntawm ib tug kws paub txog cawv Tuam Tshoj uas muaj koob meej, thiab muab kev nthuav qhia, kev sim saj, kev qhia thiab kev ua khoos rau ua ke. Cov xim xiav dub, xim wooden thiab xim kub tsim tsa tus yam ntxwv ntawm txheej thib ob. Cov tsev khaws khoom nthuav qhia loj tag nrho uas muaj qauv lattice qhia txog cov cawv sau khaws cia. Cov kev taug kev uas kaw ncig txuas cov thaj chaw thiab coj cov neeg tuaj saib mus kev.

The Recognition

About the A' Design Award Nyiaj

Xian Qin Hui Primary Function: Chaw Kev Lis Kev Cai Cawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Xian Qin Hui Primary Function: Chaw Kev Lis Kev Cai Cawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Xian Qin Hui Primary Function: Chaw Kev Lis Kev Cai Cawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is located in a building at the entrance of 1921 Cultural Industrial Park in Beijing's Huayuan Hutong. Distinct from other alcohol retail spaces, it's a comprehensive space with liquor culture at its core, integrating display, tasting and clubhouse. The building is not allowed for changes. Signboard is set at the entrance on 1F. L-shaped golden high wall is like an open scroll. Dark gray/black, wooden hue and gold set the tone of 2F. "Enclosed" circulations enhance spatial appeal.
Dimensions & Packaging: Building area:763 sqm;
Function: Alcohol Culture Center;
Main materials: Light-colored Wood Veneer, Wooden Flooring, Black Marble, Light Gray Cement Brick, Black Steel, Champagne-gold Stainless Steel, Dark Gray Baking Paint, Black Paint, Tempered Glass
Tags: Traditional Chinese Culture, Alcohol Culture, Xian Qin Wine, Experience Center, ISENSE DESIGN
Production Technology: The lattice-shaped full-height display cabinets, linear elements, ink treasures and tea and wine tables attempt to echo "stringed instrument, chess, calligraphy, painting, poetry, wine and tea", which are elegant interests of literati. Each display panel corresponds to a column display cabinet. Drawing on the implied meaning of "seal", the project hopes to suggest the deep imprint left by Mr. Qin on the Chinese wine industry.
Design Challenge: It was a challenge to sort out the lifelong contributions of Qin Hanzhang, read works and materials with hundreds of thousands of words, and to deeply dig into the Chinese white wine culture. Besides, both the main interior structure and the old architecture with a history of 40 years were not allowed for changes, which posed certain difficulties and limitations to the layout as well as the design.
Research: The project is situated inside an independent building at the entrance of 1921 Cultural Industrial Park in Beijing's Huayuan Hutong. The site used to be the former office of Beijing Public Transport. The building is not allowed for any design changes. The signboard is set at the entrance on 1F. The left side of the reception desk on 1F leads to the office area and the separate private rooms of Xian Qin Hui. Liquor culture experience center and liquor selling display hall are arranged on 2F.
Inspiration: The project is a comprehensive space, which presents the life stories of Qin Hanzhang known as "a master of liquor", takes alcohol culture experience as the core, displays Xian Qin liquor for sale and integrates the services of tasting, training and catering. It inherits the spirit of Qin Hanzhang, advocates scientific drinking and tipsy lifestyle, and establishes a communication platform for alcohol lovers to appreciate good liquor, share liquor knowledge and spread liquor culture.
Project Duration: Started in April 2021;
Completed in July 2021;
Location: 1921 Cultural Industrial Park, Huayuan Hutong, Beijing, China
Operation Flow: Culture and experience drive sales, which is the current trend of many retail spaces. Qin Hanzhang is "a master of liquor" recognized by the Chinese alcohol and brewing sectors. The spatial experience gets visitors acquainted with Mr. Qin's lifelong contributions and enables them to learn the Chinese white wine culture, thus naturally promoting the sales of the liquor brand named after Qin Hanzhang.
Team Members: Bu Tianjing, Han Hao
Image Credits: Lv Bo