Lowen Dej Cawv Ntim Tsev by China Resources Snow Breweries Ltd.

Lowen Dej Cawv Ntim Tsev by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2022

Lowen Dej Cawv Ntim Tsev

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award Nyiaj Winner in Ntim Khoom Category

27,400

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Dej Cawv Ntim Tsev

Lowen yog ib qho kev tsim ntim khoom rau ib xit dej cawv. Kev tsim no muab kev kos duab xibmuab, kos duab mezzotint thiab kev tsim duab tattoo hauv kev txaij tuaj ua ke. Cov duab uas muaj xub kaum thiab cov xim ci ntsa iab qhia txog cov txiv ntoo sib txawv, xws li raspberry, txiv cherry thiab Weissbier, yog li ntawd txhua yam yuav paub tau sai thiab ncaj qha. Cov duab xibmuab muab cov duab loj thiab cov duab mos ua kom sib txawv los tsim ib qho kev pom zoo heev thiab ib tug yam ntxwv rau kev sib raug zoo. Cov thoob yog muab aluminum los ua thiab cov raj yog muab iav los ua. Ib txoj kev luam ntawv kom meej ua rau txhua daim duab pom meej thiab raug tseeb.

The Recognition

About the A' Design Award Nyiaj

Lowen Dej Cawv Ntim Tsev yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Lowen Dej Cawv Ntim Tsev xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Lowen Dej Cawv Ntim Tsev yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release