ZhenYue Kev Sau Npe thiab Kev Tsim Cim Lag Luam los ntawm Guangzhou Cheung Ying Design Co. Ltd.

Qhov qauv tsim ZhenYue Kev Sau Npe thiab Kev Tsim Cim Lag Luam los ntawm Guangzhou Cheung Ying Design Co. Ltd. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2022

ZhenYue Kev Sau Npe thiab Kev Tsim Cim Lag Luam

los ntawm Guangzhou Cheung Ying Design Co. Ltd.

Tus Neeg Siv: Guangzhou Cheung Ying Design Co., Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

13,907

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #137424

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog ZhenYue Kev Sau Npe thiab Kev Tsim Cim Lag Luam

ZhenYue yog ib lub cim thiab kev tsim cim lag luam tsim los rau ib tug neeg muag khoom noj qhuav. Lub cim muab tus qauv ntawm lub raj xyoob nqaij qhuav thaj ib txwm siv los ntxaws ua ke nrog ib tug qauv ntxaws. Cov ntawv ntawm lub npe lag luam raug muab ntxaws thiab txuas ua ke, yog li qhov kev teeb tsa zoo li cov khoom noj qhuav sau ua ke rau hauv lub thaj. Xim kab (orange) raug xaiv ua xim lag luam los qhia txog kev txawj ntse thaum ub thiab kev sov siab. Lub cim raug kos ua vector format thiab siv rau ntawm cov ntim khoom muag, cov chaw muag khoom, cov khw online thiab kev tshaj tawm khoom. Foil kub thiab kev luam ntawm daim ntaub raug siv rau ntawm cov khoom luam tawm.

Qhov Lees Paub

Txog A' Design Award Tooj

ZhenYue Kev Sau Npe thiab Kev Tsim Cim Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. ZhenYue Kev Sau Npe thiab Kev Tsim Cim Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. ZhenYue Kev Sau Npe thiab Kev Tsim Cim Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Qhov Loj & Ntim: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Cov Ntsiab Lus: Logo, Branding, Packaging, Visual Identity, Graphic Design
Thev Naus Laus Zis Tsim Khoom: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Kev Sib Tw Tsim Qauv: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Kev Tshawb Fawb: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Kev Txhawb Siab: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Lub Sij Hawm Ua Hauj Lwm: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Txheej Txheem Ua Hauj Lwm: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Cov Tswv Cuab Pab: Creative Director: Zhiji Dong
Designer: Lu Gu
Kev Qhuas Duab: Guangzhou Cheung Ying Design Co., Ltd..