Figura Kev Tsim Npe thiab Qauv Thoob (Branding), Kev Tsim Qauv Ntim Khoom los ntawm Anja Zambelli Colak

Qhov qauv tsim Figura Kev Tsim Npe thiab Qauv Thoob (Branding), Kev Tsim Qauv Ntim Khoom los ntawm Anja Zambelli Colak yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2022

Figura Kev Tsim Npe thiab Qauv Thoob (Branding), Kev Tsim Qauv Ntim Khoom

los ntawm Anja Zambelli Colak

Tus Neeg Siv: Zambelli Brand Design

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

12,926

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #137540

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Figura Kev Tsim Npe thiab Qauv Thoob (Branding), Kev Tsim Qauv Ntim Khoom

Figura yog ib qho kev tsim npe thiab qauv ntim khoom (packaging design) rau cov khoom qab zib Mediterranean, xws li fig mov qab zib, tsoos chocolate, thiab roj txiv aulib. Lub tswv yim tseem ceeb yog los ntawm tus cim fig uas raug tsim kom zoo li lub balloon ya saum ntuj, uas qhia txog kev taug kev thiab keeb kwm Mediterranean ntawm tus tsim tuam txhab no. Cov xim kub, xim ntsuab thiab xim daj ntsuab qhia txog cov khoom tseem ceeb siv los tsim khoom. Tej qauv fig nplooj, dej nyab thiab ntsis ntses ua kom nco txog thaj chaw Mediterranean. Cov ntawv qhia thiab qauv ntim khoom raug luam ua Pantone xim rau saum ntawv Fedrigoni, thiab ntxiv kub roj lug rau kom kho zoo nkauj. Qauv tsim no coj cov khoom no los qhia rau lub tsev khw Asian.

Qhov Lees Paub

Txog A' Design Award Hlau

Figura Kev Tsim Npe thiab Qauv Thoob (Branding), Kev Tsim Qauv Ntim Khoom yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Figura Kev Tsim Npe thiab Qauv Thoob (Branding), Kev Tsim Qauv Ntim Khoom xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Figura Kev Tsim Npe thiab Qauv Thoob (Branding), Kev Tsim Qauv Ntim Khoom tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Qhov Loj & Ntim: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Cov Ntsiab Lus: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Thev Naus Laus Zis Tsim Khoom: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Kev Sib Tw Tsim Qauv: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Kev Tshawb Fawb: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Kev Txhawb Siab: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Lub Sij Hawm Ua Hauj Lwm: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Txheej Txheem Ua Hauj Lwm: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Cov Tswv Cuab Pab: Anja Zambelli Colak