Sxdesign Primary Function: Tus Cim Npe Lag Luam los ntawm Sxdesign

Qhov qauv tsim Sxdesign Primary Function: Tus Cim Npe Lag Luam los ntawm Sxdesign yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2022

Sxdesign Primary Function: Tus Cim Npe Lag Luam

los ntawm Sxdesign

Tus Neeg Siv: Sxdesign

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

50,087

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #137585

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Sxdesign Primary Function: Tus Cim Npe Lag Luam

Sxdesign yog ib tus cim npe lag luam tsim los rau ib lub chaw kos duab uas nyob hauv Beijing, Tuam Tshoj. Txhua yam kev ntsiag ntawm lub logo yeej ua raws li tus nqi 1:1.414, uas ua rau tus cim zoo li tsis dav thiab nyob thaj yeeb. Cov duab me me nyob ntawm cov ces kaum ua rau nco txog cov cim quotation thiab ntxw ncig cov plaub fab ntawm lub logo. Qhov kev npaj no ua rau tus cim sib npaug ob sab thiab qhia txog kev hais, kev cim thiab kev txhais lus thiab kev xav. Los ntawm cov duab txav, lub logo tseem tuaj yeem loj hlob ua rau lub npe lus Suav qub ntawm lub chaw kos duab, txuas kev qub thiab kev tsim khoom niaj hnub no.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Sxdesign Primary Function: Tus Cim Npe Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Sxdesign Primary Function: Tus Cim Npe Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Sxdesign Primary Function: Tus Cim Npe Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Qhov Loj & Ntim: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Cov Ntsiab Lus: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Thev Naus Laus Zis Tsim Khoom: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Kev Sib Tw Tsim Qauv: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Kev Tshawb Fawb: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Kev Txhawb Siab: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Lub Sij Hawm Ua Hauj Lwm: Fr. November 2021 to January 2022, Beijing, China.
Txheej Txheem Ua Hauj Lwm: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Cov Patent: Sxdesign
Cov Tswv Cuab Pab: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Kev Qhuas Duab: Sxdesign