Avant Modern Cuisine Tus Yam Ntxwv Lag Luam los ntawm Jiawei Wu

Qhov qauv tsim Avant Modern Cuisine Tus Yam Ntxwv Lag Luam los ntawm Jiawei Wu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2022

Avant Modern Cuisine Tus Yam Ntxwv Lag Luam

los ntawm Jiawei Wu

Tus Neeg Siv: Jiawei Wu Design

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

15,986

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #137847

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Avant Modern Cuisine Tus Yam Ntxwv Lag Luam

Avant yog ib lub tsev noj mov zoo nyob hauv Tuam Tshoj. Lub tswv yim qhia lag luam siv cov tswv tsev tej kev paub dhau los txawv teb chaws los muab cov neeg siv khoom kev nco txog tshwj xeeb uas lawv tau mus ncig. Pib nrog daim ntawv qhia zaub mov uas tsim kom zoo li daim ntawv hla tebchaws. Tom qab txhua pluas mov, cov neeg siv khoom yuav tau txais daim pib uas tsim tshwj xeeb raws li qhov kev tshoov siab tom qab txhua yam zaub mov thiab tej kev nco txog ntawm cov nroog. Qhov kev noj mov no tau nrov heev thaum kev mus ncig raug kaw vim muaj tus kab mob Covid sib kis

Qhov Lees Paub

Txog A' Design Award Tooj

Avant Modern Cuisine Tus Yam Ntxwv Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Avant Modern Cuisine Tus Yam Ntxwv Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Avant Modern Cuisine Tus Yam Ntxwv Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Qhov Loj & Ntim: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Cov Ntsiab Lus: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Thev Naus Laus Zis Tsim Khoom: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Kev Sib Tw Tsim Qauv: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Kev Tshawb Fawb: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Kev Txhawb Siab: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Lub Sij Hawm Ua Hauj Lwm: The project started in July 2020 in China and finished in March 2021.
Txheej Txheem Ua Hauj Lwm: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Cov Tswv Cuab Pab: Jiawei Wu
Kev Qhuas Duab: Jiawei Wu_Designer
Guanzhong Qiu_Photographer