Kaif Burger Kev Tsim Qauv Sab Hauv Rooj Noj Mov by Valeriy Lizunov is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.
ToojSab Hauv· 2022
Kaif Burger Kev Tsim Qauv Sab Hauv Rooj Noj Mov
Client: Morgenstern
A' Design Award Tooj Winner in Sab Hauv Category
Verified Award Winner
Verify Award Status for #138284The Design
About Kaif Burger Kev Tsim Qauv Sab Hauv Rooj Noj Mov
Kaif Burger yog ib lub tsev noj mov burger nyob rau theem av hauv ib lub tsev qub keeb dhau los nyob nruab nrab ntawm Moscow. Cheeb tsam noj mov muaj dav 60 metres square thiab siab ntawm nthab yog 4 metres. Cov duab digital loj heev uas muaj dav 20 metres square ua tim khawv qhia cov menu thiab yeeb yaj kiab suab paj nruag. Lub rooj hlau uas raug ua kom txoj thiab muab hlua khi ua tim khawv yog qhov khoom kos duab tseem ceeb. Ib daim ntawv ib lab as les nkaus luam nrog 3D printer ntawm phab ntsa, thiab ib lub khoom kos duab stainless steel loj zoo li khoom ci qab yeeb rov qab txhawb qhov ntsiab lus kos duab. Pem teb muab thaiv nrog cov khib nyiab terrazzo xim dawb thiab dub.
The Recognition
About the A' Design Award Tooj
Kaif Burger Kev Tsim Qauv Sab Hauv Rooj Noj Mov yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Kaif Burger Kev Tsim Qauv Sab Hauv Rooj Noj Mov xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Kaif Burger Kev Tsim Qauv Sab Hauv Rooj Noj Mov ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The interior of Kaif Burger indulges quests into the provocative world of Morgenstern music. Giant digital screens display not only current menu but also the crops of his musical videos. The sense of grotesque is also can be found in art-objects. One million dollar bill with the portrait of rapper is printed on the wall with 3D printer, deformed metal counter strapped with sling belts looks like it is suffering under invisible pressure. The art theme is supported by a large piece of stainless steel - bubble gum installation.
- Dimensions & Packaging
- Deformed metal counter is 6775*900*950h. The total space of the dining area is 60 sq.m. Ceiling height is 4 meters. The total square of digital displays is 20 sq.m.
- Tags
- Burger, Morgenshtern, Rap, Music, Steel, Shoking, Art elements
- Production Technology
- The floor is paved with gray and white terrazzo tiles, but instead of the classic patterns there are the logo and the inscription One Million Burgers depicted on the floor. On the minimalistic concrete walls there are installations and paintings of contemporary artists. The main feature of the design is a deformed metal counter strapped with sling belts. All pieces of furniture here are made-to-order including the concrete sink.
- Design Challenge
- The space of the burger joint is limited, only 60 square meters for visitors, so the architects used every centimeter of interior (they also organised the loft for cooking area). The main art object is deformed metal counter. The architects found the way how to give an appropriate form for the steel.
- Research
- The space inside is designed in the mix of contemporary and street art. First of all, the architects tried to analyse the creativity of popular Russian rap artist Morgenstern and convey his message into the interior. The art objects including deformed metal counter, large stainless steel bubble gum installation or huge dollar bill reflect the idea of grotesque. For crowded burger joint the architects provided separated doors and special seating area. The tables resembling a bar counter on two legs are surrounded by black minimalistic leather benches.
- Inspiration
- The architects from Archpoint bureau created Kaif Burger as the first flagship site of the new burger joint chain for famous Russian rap artist Morgenstern. In design the architects followed his provocative behaviour. As the result, they have found a daring combination of luxury, contemporary art and quality fast food. They decomposed the image of the rapper into atoms and assembled from them a dynamic and fashionable design, aimed not only at the artists fans.
- Project Duration
- The project was started in June of 2021 and finished in September 2021. Kaif Burger locates in the historical centre of Moscow on the ground floor of historical building on Nikolskaya Street.
The burger joint was highly rated and covered in Russian and international interior media. - Operation Flow
- Kaif Burger is a trendy place with dynamic interior that focuses on fast food. The burger joint is supposed to be crowded, that is why the architects provided the distribution of flows via different doors for entrance and exit. The idea of motion is reflected by giant digital screens. The menu and provocative music videos of Morgenstern are being displayed on them.
- Patents
- Archpoint and Morgenstern
- Team Members
- Archpoint Bureau - Valery Lizunov - Chief Architect, Ekaterina Ageeva - Designer
- Image Credits
- #1/Sergey Morgunov
#2/Sergey Morgunov
#3/Sergey Morgunov
#4/Sergey Morgunov
#5/Sergey Morgunov
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