Precious Lives Kev Ua Yeeb Yam Ntawv Tso Cai by Yunjia Yang

Precious Lives Kev Ua Yeeb Yam Ntawv Tso Cai by Yunjia Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2022

Precious Lives Kev Ua Yeeb Yam Ntawv Tso Cai

by Yunjia Yang

Client: Northeastern University of China

A' Design Award Tooj Winner in Duab Kos Category

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Colors

The Design

About Precious Lives Kev Ua Yeeb Yam Ntawv Tso Cai

Precious Lives yog ib pawg ntawv tso cai pej xeem hais txog kev tiv thaiv lub neej hauv hiav txwv. Siv txoj hlua liab yaig los kos cov qauv ntawm ib tug vaub kib hiav txwv, ib tug jellyfish, thiab ib tug whale. Txoj hlua khi thiab dai txhua tus tsiaj los qhia tias cov tsiaj hauv hiav txwv raug kev txom nyem vim tej khoom pov tseg raug muab pov rau hauv hiav txwv. Cov duab kos no siv vector design software los kos thiab luam tawm nrog thev naus laus zis luam ntawv qib siab. Txhua daim ntawv luam ntawm 800 millimeters ntev thiab 800 millimeters dav. Cov duab uas ua kom loj tshaj qhov tseeb muaj lub hom phiaj los cuab pej xeem kev nyiam txog kev khaws ntxuav thiab kev nyob ua neej ntawm hiav txwv.

The Recognition

About the A' Design Award Tooj

Precious Lives Kev Ua Yeeb Yam Ntawv Tso Cai yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Precious Lives Kev Ua Yeeb Yam Ntawv Tso Cai xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Precious Lives Kev Ua Yeeb Yam Ntawv Tso Cai ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In recent years, there have been many reports about the death of marine creatures. In these reports, for example, a sea turtle, whose shell is wrapped in a plastic bottle, causing it not to grow properly while it is still hatching, so this turtle grows up with this plastic bottle and lives in misery. They are pitiful, they don't have the hands to deal with all this rubbish that humans throw inside the ocean In this case, the author wanted to use modern software technology to make posters of these dangerous and environmentally unfriendly human behaviours, hoping that these public service posters would draw attention to marine ecological issues. This creates a breathtaking visual sensation, reflecting the critical situation of marine life, hanging the creature by a rope to reflect its life-threatening situation, and using exaggeration to warn people about marine life and ecology.
Dimensions & Packaging: TECHNICAL PROPERTIES:
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, cmyk.
Tags: conservation, marine life, responsibility, environmental protection, survival, sustainable development
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: In the design process, the poster was innovatively designed using exaggeration and abstraction in order to reflect the dangerous situation of the sea creatures, with the ultimate blend of meaning and aesthetics achieved by thinking outside the box and modern software.
Research: This series of illustrations uses thin red rope to outline the forms of sea creatures: turtles, jellyfish and whales. Using computer vector drawing techniques, the bodies of the marine creatures are strangled with red rope to show that the creatures are in danger, and a rope is used to suspend the creatures to show that their lives are in danger, giving the viewer a sense of suffocation through print and online communication, and using hyperbole to warn people about marine life and ecology.
Inspiration: The theme of this poster set is the protection of marine life. The author uses a thin red rope to outline the forms of marine creatures: sea turtles, jellyfish and whales. It shows that these creatures are bound by the garbage environment and reflects the critical situation of marine life. The whole poster also uses a combination of high-level drawing skills and high-tech software to convey the idea of protecting marine life to the public through various media.
Project Duration: The project started at Northeastern University in January 2022 and was completed at Northeastern University in February 2022
Operation Flow: The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
Team Members: Art Director: Huo Kai, designer:Yang Yunjia
Image Credits: Image #1 : Illustration Yang Yunjia, 2022.
Image #2 : Illustration Yang Yunjia, 2022.
Image #3 : Illustration Yang Yunjia, 2022.
Image #4 : Illustration Yang Yunjia, 2022.
Image #5 : Illustration Yang Yunjia, 2022.