Qhov qauv tsim BTY Brand Identity Logo thiab Kev Siv los ntawm Etude Digital yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2022

BTY Brand Identity Logo thiab Kev Siv

los ntawm Etude Digital

Tus Neeg Siv: BTY Group

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

23,939

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #138763

Tshawb Nrhiav Tam Sim No Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog BTY Brand Identity Logo thiab Kev Siv

Cov Ntawv Qhia: BTY Brand Identity yog ib qho kev tsim logo thiab kev siv program uas tsim tawm rau BTY Group. Lub cim logo yog ib qho kev txhawj xam thiab kev ntsuas ntawm lub sijhawm uas lub gennaker sail raug tso tawm. Qhov kev tsim no kuj tseem qhia txog qhov kev hloov pauv uas lub gennaker sail tau coj los rau kev sib tw nkoj sailboat. Lub cim no sawv cev rau lub neej yav tom ntej uas neeg coj thev naus laus zis. Muaj ntau tshaj li 300 daim duab pencil sketches ua ntej thiaj li tau txhim kho hauv digital media kom txog thaum tau txais tus qauv geometry raws li lub hom phiaj. Xim dub yog xim tseem ceeb, muaj kev txhawb nqa los ntawm cov xim ci ntsa iab. Daim ntawv dub thiab dawb ua rau muaj kev yooj yim rau kev luam tawm ntau hom substrates.

Qhov Lees Paub

Txog A' Design Award Tooj

BTY Brand Identity Logo thiab Kev Siv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. BTY Brand Identity Logo thiab Kev Siv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. BTY Brand Identity Logo thiab Kev Siv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Qhov Loj & Ntim: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Cov Ntsiab Lus: logo, brand identity, logomark, symbol, graphics, layout
Thev Naus Laus Zis Tsim Khoom: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Kev Sib Tw Tsim Qauv: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Kev Tshawb Fawb: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Kev Txhawb Siab: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Lub Sij Hawm Ua Hauj Lwm: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Txheej Txheem Ua Hauj Lwm: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Cov Tswv Cuab Pab: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer