Bank of England Tus Cim Pom Tau los ntawm Matteo Ruisi and Peter McCabe

Qhov qauv tsim Bank of England Tus Cim Pom Tau los ntawm Matteo Ruisi and Peter McCabe yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2022

Bank of England Tus Cim Pom Tau

los ntawm Matteo Ruisi and Peter McCabe

Tus Neeg Siv: Bank of England

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

37,780

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #138983

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Bank of England Tus Cim Pom Tau

Kev tsim qauv rau lub tsev txhab nyiaj hauv nruab nrab txhais tau tias nrhiav qhov sib npaug ntawm cov ntaub ntawv tshwj xeeb thiab rhiab heev, cov txiaj ntsig coj los ntawm cov neeg ua haujlwm, kev sib txuas lus dav dav uas txaus nyiam, thiab ntau cov cai tswjfwm. Qhov no tsis yooj yim ua tiav thiab yog raws li kev sib raug zoo sab hauv uas rhiab heev. Tus cim tshiab no tau tsim los ua ke nrog cov neeg uas yuav siv nws, sib npaug tag nrho cov yam ntxwv ntawm kev sib txuas lus. Nws tsom mus cuag cov pej xeem dav dav nrog txoj kev nkag tau, cuam tshuam, muaj qauv, thiab txawv. Cov hauv paus ntsiab lus tseem ceeb no tau raug siv los ua kev taw qhia tsim qauv rau tag nrho cov cuab yeej pom.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Bank of England Tus Cim Pom Tau yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Bank of England Tus Cim Pom Tau xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Bank of England Tus Cim Pom Tau yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Qhov Loj & Ntim: Not applicable
Cov Ntsiab Lus: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Thev Naus Laus Zis Tsim Khoom: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Kev Sib Tw Tsim Qauv: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Kev Tshawb Fawb: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Kev Txhawb Siab: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Lub Sij Hawm Ua Hauj Lwm: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Txheej Txheem Ua Hauj Lwm: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Cov Tswv Cuab Pab: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Kev Qhuas Duab: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.