Greeninful Kev Txhawb Npe Lag Luam los ntawm Michelle Poon

Qhov qauv tsim Greeninful Kev Txhawb Npe Lag Luam los ntawm Michelle Poon yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2022

Greeninful Kev Txhawb Npe Lag Luam

los ntawm Michelle Poon

Tus Neeg Siv: Greenin'ful

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

11,407

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #139444

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Greeninful Kev Txhawb Npe Lag Luam

Greeninful yog ib qho project rov tsim dua npe rau ib lub npe lag luam uas pab txhawb kev nyob zoo rau ib puag ncig thiab kev ua neej muaj sustainable. Lub npe lag luam no txuas cov neeg uas hlub thiab txhawj xeeb txog ib puag ncig ua ke. Daim logo qhia lub ntsej muag ntawm cov pab pawg green community thiab qhia txog kev txiav txim siab ruaj khov nrog kev xav paub ntxiv. Cov yam ntxwv pom tseeb no siv cov xim ci ntsa iab, cov kab pleev xim loj tuab, thiab cov khoom kos tes uas tseem muaj peev xwm hloov kho tau raws li kev siv. Cov duab raug xaiv kom pom zoo li yooj yim nkag mus cuag thiab tsom mus rau kev sib koom tes hauv zej zog. Kev rov tsim dua npe no txav lub npe lag luam ntawm ib qho platform ua lag luam mus rau ib lub zej zog uas txhawb kom pej xeem paub ntxiv txog kev tiv thaiv ib puag ncig.

Qhov Lees Paub

Txog A' Design Award Hlau

Greeninful Kev Txhawb Npe Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Greeninful Kev Txhawb Npe Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Greeninful Kev Txhawb Npe Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Qhov Loj & Ntim: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Cov Ntsiab Lus: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Thev Naus Laus Zis Tsim Khoom: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Kev Sib Tw Tsim Qauv: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Kev Tshawb Fawb: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Kev Txhawb Siab: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Lub Sij Hawm Ua Hauj Lwm: October 2021 - January 2022
Txheej Txheem Ua Hauj Lwm: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Cov Tswv Cuab Pab: Michelle Kason
Kev Qhuas Duab: Image 1: Michelle Kason (Designer)