Stadium SC Freiburg Wayfinding System by Thomas Geissert

Stadium SC Freiburg Wayfinding System by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2022

Stadium SC Freiburg Wayfinding System

by Thomas Geissert

Client: Teamgeissert

A' Design Award Hlau Winner in Duab Kos Category

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Verified Award Winner

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Colors

The Design

About Stadium SC Freiburg Wayfinding System

Lub hom phiaj yog los tsim ib qho system nrog nws tus kheej thiab originality uas dhau mus. Cov qauv ntawm lub chaw ntau pob tshiab ntawm SC Freiburg muaj ib daim ntawv yooj yim orthogonal thiab lub ru tsev orthogonal. Lub hauv paus ntsiab lus ntawm kev tsim vaj tsev tsim, tsim kom muaj tus kheej tsim qauv, yuav tsum tau txhawb nqa. Txoj kev nrhiav txoj hauv kev tshiab thiab kev taw qhia yog li ntawd nthuav tawm nws tus kheej nrog cov lus meej ntawm daim ntawv. Nws txais tos thiab qhia rau cov neeg tuaj saib thiab cov kiv cua uas twb muaj lawm nyob rau hauv qhov chaw sab nraum zoov (chaw nres tsheb, busstop, tram), coj lawv mus rau lub nkag thiab nyob rau hauv lub chaw ntau pob ntawm lub promenade mus rau lub rooj zaum.

The Recognition

About the A' Design Award Hlau

Stadium SC Freiburg Wayfinding System yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Stadium SC Freiburg Wayfinding System xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Stadium SC Freiburg Wayfinding System tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT