GAAHK Inauguration Ceremony Kev Tsim Duab Tseem Ceeb by Alex King

GAAHK Inauguration Ceremony Kev Tsim Duab Tseem Ceeb by Alex King is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2022

GAAHK Inauguration Ceremony Kev Tsim Duab Tseem Ceeb

by Alex King

Client: Alex King

A' Design Award Tooj Winner in Duab Kos Category

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Colors

The Design

About GAAHK Inauguration Ceremony Kev Tsim Duab Tseem Ceeb

GAAHK Kev Ua Koob Tsheej Qhib Haujlwm yog ib qho kev tsim duab tseem ceeb tsim los rau kev ua koob tsheej qhib haujlwm zaus nees nkaum ntawm Graphic Arts Association of Hong Kong. Daim duab no yog siv qauv sib tov ntawm cov rawv digital, rov ua tshaj ib puas zaus kom tau ib qho kev sib npaug ntawm qhov chaw zoo thiab qhov chaw tsis zoo. Daim duab no piav txog ib tug kws txhua zog sib tov cov xim ci ntsa iab rau haujlwm luam ntawv. Qhov tsim no tau hloov kho rau ib qho keeb duab digital, ib daim kos npe, ib phau ntawv me, ib daim ntawv caw, ib yam khoom nco txog thiab ib daim npog ntsej muag. Sab nraum phau ntawv me siv spot ultraviolet coating nrog cov foil nyiaj thiab kub, yog li ntawd sab nraum tuaj yeem xuas tes kov tau.

The Recognition

About the A' Design Award Tooj

GAAHK Inauguration Ceremony Kev Tsim Duab Tseem Ceeb yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. GAAHK Inauguration Ceremony Kev Tsim Duab Tseem Ceeb xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. GAAHK Inauguration Ceremony Kev Tsim Duab Tseem Ceeb ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
Dimensions & Packaging: Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
Tags: key visual, print production, visual art, digital design, graphic art
Production Technology: The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
Design Challenge: Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
Research: Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
Inspiration: This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
Project Duration: The project duration lasts for three months. This is a commercial project in Hong Kong.
Operation Flow: Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
Team Members: Designer: Alex King
Image Credits: Illustrator Alex King