Khedr El Attar Kev Tsim Npe Lag Luam by Nour Shourbagy

Khedr El Attar Kev Tsim Npe Lag Luam by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2022

Khedr El Attar Kev Tsim Npe Lag Luam

by Nour Shourbagy

Client: Khedr el Attar

A' Design Award Hlau Winner in Duab Kos Category

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Colors

The Design

About Khedr El Attar Kev Tsim Npe Lag Luam

Khedr El Attar yog ib qho kev tsim npe lag luam uas tsim los rau ib tug neeg muag khoom organic thiab raw products uas tau tsim tawm hauv Cairo xyoo 1945. Qhov project no muab kev npaj lag luam (brand strategy) ua ke nrog ib qho kev tsim duab qauv (visual system) uas qhia txog qhov chaw tshiab ntawm lub npe lag luam. Qhov kev tsim npe no tseem khaws cia qhov koob meej ntawm Khedr El Attar uas yog ib qho chaw muag khoom organic thiab raw goods. Qhov visual system muab lub lag luam faib ua peb hom loj: tshuaj organic, khoom zoo nkauj raw (raw beauty), thiab khoom noj khoom haus. Kev tsim qauv threej (packaging design) thiab cov kev qhia txog lub npe lag luam (brand guidelines) ua kom tiav qhov system no, koom ua ke qhov kev ntseeg thaum ub ntawm kev lag luam nrog kev nthuav qhia tshiab niaj hnub no.

The Recognition

About the A' Design Award Hlau

Khedr El Attar Kev Tsim Npe Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Khedr El Attar Kev Tsim Npe Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Khedr El Attar Kev Tsim Npe Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release