Primary Residence Lub Npe Tseem Ceeb: Cim Lag Luam by Tianzhen Huang

Primary Residence Lub Npe Tseem Ceeb: Cim Lag Luam by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2022

Primary Residence Lub Npe Tseem Ceeb: Cim Lag Luam

by Tianzhen Huang

Client: Evleen

A' Design Award Hlau Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #140254

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Lub Npe Tseem Ceeb: Cim Lag Luam

Ntawv Phau: Primary Residence yog ib qho kev tsim cim qauv rau ib lub npe lag luam uas muaj ntau yam kev txawj ntse sib txuas. Qhov project no pib los ntawm kev tshawb fawb txog typography uas txuas nrog Bauhaus lub cwj pwm nrog cov qauv architecture uas tsis muaj tseeb tiag. Lub logo yog tsim los ntawm tus cim Suav Ju, uas txhais tau tias qhov chaw nyob, thiab muaj peb kab kos hauv cov xim tseem ceeb liab, daj thiab xiav. Lub npe Primary Residence qhia txog ob qho tib si cov xim no thiab lub ntsiab lus ntawm tsev nyob rau lub sijhawm kev sib cais ntawm tib neeg. Cov cim no raug siv rau ib phau ntawv qhia, ib daim npav lag luam, thiab ib pob khoom siv sau ntawv uas luam tawm rau saum ntawv muaj qauv hnyav.

The Recognition

About the A' Design Award Hlau

Primary Residence Lub Npe Tseem Ceeb: Cim Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Primary Residence Lub Npe Tseem Ceeb: Cim Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Primary Residence Lub Npe Tseem Ceeb: Cim Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimensions & Packaging: Main:1080px*1080px, the ration is 1:1
Tags: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Research: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiration: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Project Duration: Started logo design in July 2021, finished in Feb 2022
Operation Flow: A visual design identity that takes the viewer to know this brand and the messages behind it.
Image Credits: Evleen Huang