Half Production Hom Cim by Chin Hock Cong

Half Production Hom Cim by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2022

Half Production Hom Cim

by Chin Hock Cong

Client: Creator Design Studio

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

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Colors

The Design

About Half Production Hom Cim

Ib Nrab Production yog kev yees duab thiab yees duab studio. Qhov sib npaug ntawm cov teeb pom kev zoo thiab duab ntxoov ntxoo yog ib yam uas lawv ib txwm nrhiav. Meanwhile, qhov no kuj coincides nrog lawv lub tswv yim ntawm lub neej. Kev tuav qhov sib npaug ntawm ib nrab thiab tag nrho yog ib yam li kev txo hwj chim thiab ua kom kev kawm, qhov sib npaug ntawm kev ua haujlwm thiab kev muaj tswv yim. Lub logo yog kev tshoov siab los ntawm qhov kev txiav txim ntawm kev nchuav dej. Thaum lub khob puv, tsis muaj qhov chaw rau kev txhim kho. Qhov kev txiav txim ntawm nchuav dej zoo li yog ib yam uas peb tab tom nrhiav. Ua siab mos siab muag thiab kawm ntxiv.

The Recognition

About the A' Design Award Tooj

Half Production Hom Cim yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Half Production Hom Cim xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Half Production Hom Cim ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021