Joy of Playing Kev Zoo Siab Ntawm Kev Ua Si los ntawm Squared

Qhov qauv tsim Joy of Playing Kev Zoo Siab Ntawm Kev Ua Si los ntawm Squared yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2022

Joy of Playing Kev Zoo Siab Ntawm Kev Ua Si

los ntawm Squared

Tus Neeg Siv: Balin

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

15,918

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #140424

Tshawb Nrhiav Tam Sim No Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Joy of Playing Kev Zoo Siab Ntawm Kev Ua Si

Kev Zoo Siab Ntawm Kev Ua Si yog ib tug cim lag luam (brand identity) tsim los rau Balin, ib lub tuam txhab uas ua khoom si rau me nyuam yaus. Tus cim no suav nrog daim logo, cov khoom siv rau kev lag luam, kev thoob wj thiab cov xim thiab cov duab ntawm cov khoom si thiab cov cim ntsig. Cov lus qhia hauv duab yog ib qho yooj yim, muaj cov duab tsis nyuaj, cov xim tsawg thiab cov duab kos nrog cua dej (watercolor). Txhua tus cim khoom si muaj ib lub npe thiab ib zaj dab neeg, uas pab me nyuam yaus muaj kev sib raug zoo hauv siab. Cov khoom xaiv siv suav nrog ntoo, ntoo plywood, ntawv, cotton uas tsis siv tshuaj thiab cov xim uas tsim los ntawm dej thiab nroj tsuag.

Qhov Lees Paub

Txog A' Design Award Tooj

Joy of Playing Kev Zoo Siab Ntawm Kev Ua Si yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Joy of Playing Kev Zoo Siab Ntawm Kev Ua Si xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Joy of Playing Kev Zoo Siab Ntawm Kev Ua Si ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Cov Ntsiab Lus: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Thev Naus Laus Zis Tsim Khoom: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Kev Sib Tw Tsim Qauv: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Kev Tshawb Fawb: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Kev Txhawb Siab: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Lub Sij Hawm Ua Hauj Lwm: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Txheej Txheem Ua Hauj Lwm: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Cov Tswv Cuab Pab: Creative Director - Yana Okoliyska