Enable Change Kev Txheeb Xyuas Cim Lag Luam los ntawm Squared

Qhov qauv tsim Enable Change Kev Txheeb Xyuas Cim Lag Luam los ntawm Squared yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2022

Enable Change Kev Txheeb Xyuas Cim Lag Luam

los ntawm Squared

Tus Neeg Siv: Isabelle Laporte

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

13,866

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #140542

Tshawb Nrhiav Tam Sim No Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Enable Change Kev Txheeb Xyuas Cim Lag Luam

Enable Change yog ib qho kev txheeb xyuas cim lag luam tsim los rau ib tug neeg ua haujlwm txawj ntse hauv kev tswj hwm kev hloov pauv. Cov cim siv qhov tsim tshiab tsawg, ib qho ntawv sib txuas muaj zog thiab ib xim ci ntsa iab. Lub cim logo koom ua ke cov tsiaj ntawv thawj I thiab L nrog cov cim ntsiag ntsiag tas mus li, sawv cev rau kev suav nrog. Cov ntawv raug xaiv los qhia txog kev hloov pauv, nrog cov duab uas hloov pauv thiab kev hloov ntawm cov kab tuab thiab cov kab yig ntws mus zoo. Cov xim raug txo kom tsawg thiab tus qauv duab yog tus qauv tiaj tus. Kev tsim thiab txhim kho siv sij hawm li ob lub hlis xyoo 2021.

Qhov Lees Paub

Txog A' Design Award Hlau

Enable Change Kev Txheeb Xyuas Cim Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Enable Change Kev Txheeb Xyuas Cim Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Enable Change Kev Txheeb Xyuas Cim Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Cov Ntsiab Lus: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Thev Naus Laus Zis Tsim Khoom: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Kev Sib Tw Tsim Qauv: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Kev Tshawb Fawb: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Kev Txhawb Siab: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Lub Sij Hawm Ua Hauj Lwm: The design and development of this brand identity took around 2 months in 2021.
Txheej Txheem Ua Hauj Lwm: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Cov Tswv Cuab Pab: Creative Director - Yana Okoliyska