Biblioteche di Roma Kev Qhia Txog Lub Npe Hom Khoom (Brand Identity) by Ragu Communication is a highly esteemed winner of the very prestigious 2022 A' Design Award Kub in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

KubDuab Kos· 2022

Biblioteche di Roma Kev Qhia Txog Lub Npe Hom Khoom (Brand Identity)

by Ragu Communication

Client: Sistema Biblioteche di Roma

A' Design Award Kub Winner in Duab Kos Category

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Colors

The Design

About Biblioteche di Roma Kev Qhia Txog Lub Npe Hom Khoom (Brand Identity)

Biblioteche di Roma yog ib qho kev tsim lub npe hom khoom rau lub network ntawm cov tsev qiv ntawv pej xeem hauv lub nroog Rome. Qhov kev tsim npe no yog ua kev nco txog nees nkaum tsib xyoos ntawm lub system tsev qiv ntawv thiab muaj lub hom phiaj los qhia txog kev tsim tshiab thiab kev nkag tau yooj yim. Lub logo qub qhia ib phau ntawv kaw uas nyob ntawm nws sab. Lub cim tshiab qhia ib phau ntawv qhib uas kuj tuaj yeem nyeem tau ua thawj tus ntawv ntawm lub npe. Lub cim graphic no huv thiab tseem ceeb. Qhov kev tsim npe no siv rau cov ntawv sau (stationery system), cov kev sib cuag digital, kev tshaj tawm, cov xov xwm sab nraum zoov thiab cov paib cim.

The Recognition

About the A' Design Award Kub

Biblioteche di Roma Kev Qhia Txog Lub Npe Hom Khoom (Brand Identity) yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Biblioteche di Roma Kev Qhia Txog Lub Npe Hom Khoom (Brand Identity) xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Biblioteche di Roma Kev Qhia Txog Lub Npe Hom Khoom (Brand Identity) ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Dimensions & Packaging: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Tags: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Production Technology: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Design Challenge: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Inspiration: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Project Duration: The project began in Rome in January 2021 and was delivered to the client in April 2021
Operation Flow: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patents: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Team Members: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Image Credits: Ragu Communication