XYG Window Lub Ntsiab Cim Tseem Ceeb los ntawm Xinyue Guo

Qhov qauv tsim XYG Window Lub Ntsiab Cim Tseem Ceeb los ntawm Xinyue Guo yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2023

XYG Window Lub Ntsiab Cim Tseem Ceeb

los ntawm Xinyue Guo

Tus Neeg Siv: XYG Studio

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

10,598

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #140907

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog XYG Window Lub Ntsiab Cim Tseem Ceeb

XYG Window yog ib qho lub ntsiab cim uas tsim los rau ib lub design studio. Lub ntsiab cim no koom ua ke Suav teb tej kev kos duab thiab sau ntawv qub (traditional Chinese literati art) nrog rau kev yooj yim niaj hnub no. Lub npe ntawm tus tsim studio raug muab faib ua cov kab sau ntawv (strokes), tom qab ntawd muab rov tsim dua raws li cov qauv seal qub. Cov khoom zoo nkauj txawv tsis muaj feem xyuam raug rho tawm, thiab tus qauv raug ua kom meej dua siv cov grids thiab Fibonacci spiral. Kev xav tsim tau los ntawm Suav teb tej seal script qub thiab los ntawm cov qhov rai qub ntawm Suzhou tej vaj tsev qub (classical gardens). Ntawm lub website, cov chaw dawb thiab tsaus, hu ua yin thiab yang, ua haujlwm zoo li cov khawm mus xyuav (navigation buttons).

Qhov Lees Paub

Txog A' Design Award Hlau

XYG Window Lub Ntsiab Cim Tseem Ceeb yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. XYG Window Lub Ntsiab Cim Tseem Ceeb xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. XYG Window Lub Ntsiab Cim Tseem Ceeb tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Fusing elements from ancient literati with modernity, XYG Window is a visual identity that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the characters, the strokes were reorganized following the style of traditional seals. The decorative elements were eliminated to embrace modern simplicity and the design was polished with Fibonacci spiral. On the webpage, the yin & yang spaces are leveraged as navigations.
Qhov Loj & Ntim: N/A
Cov Ntsiab Lus: Visual identity, Interface interaction, Cultural modernity, Visual communication, Brand identity
Thev Naus Laus Zis Tsim Khoom: After deconstructing the studio founder’s name, we reorganized the strokes – by adopting the style of traditional seals – to develop the preliminary design. Then we eliminated the decorative elements to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral.
True to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see XYG Studio's design style.
Kev Sib Tw Tsim Qauv: While modern design language dominating the digital interface design world, this project integrated traditional culture and art forms into the game.
The visual identity emerged from a simple, yet unique, geometric form, and is a nod to both classicism and modern simplicity. By deconstructing the Chinese characters into strokes and reconstructing them using seal script font, the design embodies elements of classical aesthetics. At the same time, by simplifying the traditional seal and refining it with grids and the Fibonacci spiral, the end result is unapologetically modern – providing a wealth of possibilities to continue developing the interface and interaction design for XYG Studio's entire website.
For the user interaction portion, we leveraged both the positive and negative space (i.e., yin and yang in Oriental culture) that remained to create the website's navigation buttons.
Paying homage to our shared history, we created this integrated visual identity and interaction project for XYG Studio with strong cultural identity.
Kev Tshawb Fawb: XYG Window is a visual communication design with strong cultural identity.
In modern digital visual & interface design, the diverse styles from different traditional cultures around the world are gradually converging into one universal visual language - modern UI design language. And the visual diversity based on different cultures and histories is gradually fading out of user interface design with the development of the digital age. As designers, we feel obligated to break through this limitation and help improve the visual diversity in modern visual and interaction design.
In response to "technology enriches cultural diversity", this project enriched the visual diversity in digital design and helped our shared cultures to be better inherited. We also expect to see more designs with cultural identity in the future.
Kev Txhawb Siab: This design was inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens.
Literati is an aesthetic form that integrates poetry, calligraphy, painting, and seal. When perfectly combined, the style reflects China's artistic culture and heritage. Seal, a core element, combines the features of calligraphy, font design, and crafts, just as it contains deep cultural ties and artistic value. Paying homage to our shared history, we worked on this integrated visual identity and interaction project with and for XYG Studio's team.
Lub Sij Hawm Ua Hauj Lwm: The project was initiated in early 2019 in New York and finished 2022, and was recognized as a notable mention in Core77 Design Awards 2022.
Txheej Txheem Ua Hauj Lwm: With the digital design, when users land on the webpage, they can view the origin story behind the brand's visual identity, see it unfold, and use the navigation buttons formed by the yin and yang spaces as entry portals to explore the website. In this way, visitors can immerse themselves in China's rich cultural heritage – which is at the cornerstone of XYG Studio.
With the tangible design, users can intuitively feel the "Yin" and 'Yang" spaces in the identity by playing with the products.
Cov Tswv Cuab Pab: Xinyue Guo
Shang Jiang
Sizhe Huang
Yueling Lai
Yizhang Li
Lulin Shan
Kev Qhuas Duab: Xinyue Guo