Anlan Branding Kev Txawj Ntse ntawm Lub Npe los ntawm Haiwen Yang

Qhov qauv tsim Anlan Branding Kev Txawj Ntse ntawm Lub Npe los ntawm Haiwen Yang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2023

Anlan Branding Kev Txawj Ntse ntawm Lub Npe

los ntawm Haiwen Yang

Tus Neeg Siv: Anlan

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

10,137

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #141858

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Anlan Branding Kev Txawj Ntse ntawm Lub Npe

Anlan Branding yog ib qho kev txawj ntse ntawm lub npe tsim tawm rau ib lub npe khoom siv kho kev zoo nkauj. Qhov kev txawj ntse no yog tsim los kom paub tau meej thoob plaws ntau hom kev siv. Cov ntawv sau muaj cov ceg zoo nkauj me me, thaum lub cev ntawv tag nrho tseem yooj yim thiab huv si. Ib tug qauv paj uas los ntawm tus tsiaj ntawv A qhia txog lub tswv yim ntawm kev zoo nkauj, thiab qhov txiav tseeb hauv tus tsiaj ntawv A txuas kev siv thev naus laus zis nrog kev zoo nkauj. Xim tsheej ntsuab yog siv ua tus xim tseem ceeb ntawm lub npe no. Qhov kev txawj ntse no tau siv rau cov khoom siv sau ntawv thiab cov qhov chaw npog khoom, thiab cov lus qhia txhawb kev siv tas li.

Qhov Lees Paub

Txog A' Design Award Hlau

Anlan Branding Kev Txawj Ntse ntawm Lub Npe yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Anlan Branding Kev Txawj Ntse ntawm Lub Npe xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Anlan Branding Kev Txawj Ntse ntawm Lub Npe tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Qhov Loj & Ntim: The coordinated images were applied to all physical stationery system and package system.
Cov Ntsiab Lus: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Thev Naus Laus Zis Tsim Khoom: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Kev Sib Tw Tsim Qauv: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Kev Tshawb Fawb: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Kev Txhawb Siab: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Lub Sij Hawm Ua Hauj Lwm: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Txheej Txheem Ua Hauj Lwm: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Cov Patent: Shenzhen Baselab Technology Ltd.
Cov Tswv Cuab Pab: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Kev Qhuas Duab: Shenzhen Baselab Technology Ltd.