Cidih Kev Tsim Cim Lag Luam los ntawm Peng Wang

Qhov qauv tsim Cidih Kev Tsim Cim Lag Luam los ntawm Peng Wang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2023

Cidih Kev Tsim Cim Lag Luam

los ntawm Peng Wang

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

9,134

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #142225

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Cidih Kev Tsim Cim Lag Luam

Cidih yog ib qho kev tsim cim lag luam rau lub chaw tshawb fawb kev kawm thiab science nyob rau hauv Milan, Italy, uas Tsinghua University thiab Politecnico di Milano koom tes tsim ua ke. Ob tug tsiaj ntawv C thiab D tsim ua duab zoo thiab duab iab ib leeg rau ib leeg, qhia txog kev sib koom ua ke ntawm kev xav thiab kev ua tiag, thiab kev qhib siab ntawm ib lub chaw ua haujlwm thoob ntiaj teb. Lub duab ib nrab voj voog nyob hauv nruab nrab qhia txog lub hnub tabtom tawm. Tsiaj ntawv H sawv cev rau lub hub (chaw sib txuas), thiab nws lub duab iab tuav rawv tus duab ntxoo ntawm lub npe. Cov cim no siv rau ntawm cov ntaub ntawv luam tawm, cov cim digital, lub vev xaib, cov screen, cov ntawv txiav thiab cov acrylic.

Qhov Lees Paub

Txog A' Design Award Hlau

Cidih Kev Tsim Cim Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Cidih Kev Tsim Cim Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Cidih Kev Tsim Cim Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Qhov Loj & Ntim: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Cov Ntsiab Lus: Brand Identity, Logo, VI
Thev Naus Laus Zis Tsim Khoom: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Kev Sib Tw Tsim Qauv: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Kev Tshawb Fawb: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Kev Txhawb Siab: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Lub Sij Hawm Ua Hauj Lwm: The project was started in November, 2020 and put into operation in May, 2021.
Txheej Txheem Ua Hauj Lwm: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Cov Tswv Cuab Pab: Peng Wang