China Merchants Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm Ntawm Tuam Txhab Nyiaj los ntawm Shenzhen Scene Aesthetic Design Co., Ltd

Qhov qauv tsim China Merchants Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm Ntawm Tuam Txhab Nyiaj los ntawm Shenzhen Scene Aesthetic Design Co., Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

HlauSab Hauv· 2023

China Merchants Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm Ntawm Tuam Txhab Nyiaj

los ntawm Shenzhen Scene Aesthetic Design Co., Ltd

Tus Neeg Siv: China Merchants Bank

Tus Yeej A' Design Award Hlau hauv Pawg Sab Hauv

13,155

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #142304

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog China Merchants Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm Ntawm Tuam Txhab Nyiaj

China Merchants yog ib qhov kev tsim qauv sab hauv chaw ua haujlwm ntawm tuam txhab nyiaj uas ua tiav nyob rau hauv Shenzhen, Suav Teb. Qhov chaw uas muaj 870 square meters raug faib ua cov thaj chaw siv rau kev tos txais neeg ua lag luam, kev tos sijhawm thiab kev lom zem, uas tag nrho puag ncig ib qho chaw so uas sib txuas rau hauv nruab nrab. Daim duab plaub fab, uas yog ib yam duab siv rau qhov rai nyob rau hauv kev tsim vaj tsev qub Suav, raug xaiv los ua lub hauv paus kev pom kev txhawm rau qhia txog kev ruaj khov thiab kev qhib dav. Ntoo, tawv, iav, thiab teeb kaj muaj color temperature 5500K raug xyaw ua ke nrog cov ciam dub thiab cov xim ntawm lub tuam txhab kom tsim tau ib puag ncig uas nyob tus zoo. Lub ceg tuam txhab no raug npaj los ua ib qho chaw rau kev sib raug zoo txhua hnub thiab kev so xis.

Qhov Lees Paub

Txog A' Design Award Hlau

China Merchants Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm Ntawm Tuam Txhab Nyiaj yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. China Merchants Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm Ntawm Tuam Txhab Nyiaj xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. China Merchants Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm Ntawm Tuam Txhab Nyiaj tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Qhov Loj & Ntim: 870㎡
Cov Ntsiab Lus: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Thev Naus Laus Zis Tsim Khoom: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Kev Sib Tw Tsim Qauv: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Kev Tshawb Fawb: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Kev Txhawb Siab: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Lub Sij Hawm Ua Hauj Lwm: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Txheej Txheem Ua Hauj Lwm: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Cov Tswv Cuab Pab: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang