Qhov qauv tsim Pakka Coffee Shop Lub Npe Ntawm Lub Hom Phiaj Tseem Ceeb: Kev Tsim Lub Npe Brand los ntawm Sersen Shenzhen Brand Consulting yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2023

Pakka Coffee Shop Lub Npe Ntawm Lub Hom Phiaj Tseem Ceeb: Kev Tsim Lub Npe Brand

los ntawm Sersen Shenzhen Brand Consulting

Tus Neeg Siv: Pakka Coffee Shop

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

10,522

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #142456

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Pakka Coffee Shop Lub Npe Ntawm Lub Hom Phiaj Tseem Ceeb: Kev Tsim Lub Npe Brand

Ntawv Qhia: Pakka Coffee Shop yog ib qho kev tsim lub npe brand tsim los rau ib lub khw kas fes nyob hauv Shantou, Suav Teb. Tus qauv tsim no sib txuas ntawv sau tes nrog ib qho xim sib txawv ntawm xiav thiab txiv kab ntxwv. Cov ntawv sau tes yooj yim raug tshoov siab los ntawm graffiti thiab kev kos duab ntawm txoj kev, thaum cov xim sib koom ua ke qhia txog ib qho qauv American retro. Lub qauv pom kev yooj yim no ua rau lub duab brand koom ua ke thiab yooj yim paub txawv nyob rau ntau hom kev sib txuas lus. Lub hom phiaj ntawm qhov kev tsim lub npe no yog xav txuas kev coj kas fes nrog kev ua neej niaj hnub thiab nyiam cov tub hluas uas nyiam kev fashion ntawm txoj kev.

Qhov Lees Paub

Txog A' Design Award Tooj

Pakka Coffee Shop Lub Npe Ntawm Lub Hom Phiaj Tseem Ceeb: Kev Tsim Lub Npe Brand yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Pakka Coffee Shop Lub Npe Ntawm Lub Hom Phiaj Tseem Ceeb: Kev Tsim Lub Npe Brand xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Pakka Coffee Shop Lub Npe Ntawm Lub Hom Phiaj Tseem Ceeb: Kev Tsim Lub Npe Brand ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Cov Ntsiab Lus: LOGO, Brand Image, Coffee culture, Street culture, American style
Kev Sib Tw Tsim Qauv: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Kev Tshawb Fawb: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Kev Txhawb Siab: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Lub Sij Hawm Ua Hauj Lwm: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Txheej Txheem Ua Hauj Lwm: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Nyeem Tsab Xov Xwm

Txhawb Nqa