Tathra Eco Camp Hom Cim los ntawm Amanda Dempster

Qhov qauv tsim Tathra Eco Camp Hom Cim los ntawm Amanda Dempster yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2023

Tathra Eco Camp Hom Cim

los ntawm Amanda Dempster

Tus Neeg Siv: Amanda Dempster

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

10,141

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #142725

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Tathra Eco Camp Hom Cim

Tom qab raug puas tsuaj nyob rau hauv Australian hav zoov tua hluav taws loj heev, Tathra Eco Camp xav tau ib lub cim cim uas qhia txog zaj dab neeg ntawm kev rov ua dua tshiab, keeb kwm, thiab kev nkag mus rau ntuj. Cov tswv tau nrhiav ib lub npe suite uas yuav ua rau lub teb chaws tshwj xeeb zaj dab neeg thaum tseem hwm nws txoj kev coj noj coj ua thiab lawv txoj kev cog lus rau eco-tourism. Cov txiaj ntsig ntawm cov khoom lag luam thiab cov neeg sawv cev tau cuam tshuam los ntawm lub chaw pw hav zoov thiab kev them nqi rau cov toj roob hauv pes tsim kho tshiab nrog cov paj ntoo iconic thiab cov xim tshwj xeeb uas qhia txog kev loj hlob, keeb kwm, thiab rejuvenation ntawm qhov chaw.

Qhov Lees Paub

Txog A' Design Award Hlau

Tathra Eco Camp Hom Cim yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Tathra Eco Camp Hom Cim xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Tathra Eco Camp Hom Cim tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Qhov Loj & Ntim: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Cov Ntsiab Lus: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Thev Naus Laus Zis Tsim Khoom: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Kev Sib Tw Tsim Qauv: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Kev Tshawb Fawb: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Kev Txhawb Siab: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Lub Sij Hawm Ua Hauj Lwm: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Txheej Txheem Ua Hauj Lwm: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Cov Patent: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Cov Tswv Cuab Pab: Amanda Dempster
Kev Qhuas Duab: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)