Mohanii Kev Qhia Txog Lub Npe Hom Khoom by Wei Sun

Mohanii Kev Qhia Txog Lub Npe Hom Khoom by Wei Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2023

Mohanii Kev Qhia Txog Lub Npe Hom Khoom

by Wei Sun

Client: DOTONE Brand Design

A' Design Award Nyiaj Winner in Duab Kos Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mohanii Kev Qhia Txog Lub Npe Hom Khoom

Mohanii yog ib qho kev tsim npe hom khoom uas raug tsim rau ib lub tuam txhab tsoos tsho uas muaj hauv paus los ntawm kab lis kev cai sab hnub tuaj. Lub logo yog tsim los ntawm cov tsiaj ntawv Latin, uas ua rau lub npe hom khoom muaj tus yam ntxwv yooj yim thiab thoob ntiaj teb. Tus tsiaj ntawv M yog lub cim tseem ceeb tshaj plaws thiab piv txog cov kua mem, uas txuas lub cim no rau kev sau ntawv Suav (Chinese calligraphy). Cov duab tsiaj ntawv serif thiab cov kab duab sab nraud raug muab sib xyaw thiab txhais dua tshiab. Cov tsiaj ntawv M thiab H raug ua kom pom tseeb dua, hos lwm cov tsiaj ntawv raug txo kom me dua, kom tsim tau cov txheej txheem pom ntawm qhov muag. Lub cim no muaj peev xwm raug rov ua dua, muab faib tawm thiab muab tsim dua tshiab, thiab nws siv tau rau txhua yam khoom siv.

The Recognition

About the A' Design Award Nyiaj

Mohanii Kev Qhia Txog Lub Npe Hom Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Mohanii Kev Qhia Txog Lub Npe Hom Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Mohanii Kev Qhia Txog Lub Npe Hom Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Tags: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Production Technology: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Design Challenge: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Research: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspiration: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Project Duration: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Operation Flow: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patents: All copyrights DOTONE Brand Design,2020
Image Credits: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020