Scaling Inc Kev Txhawb Npe Lag Luam los ntawm Yanming Chen

Qhov qauv tsim Scaling Inc Kev Txhawb Npe Lag Luam los ntawm Yanming Chen yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2023

Scaling Inc Kev Txhawb Npe Lag Luam

los ntawm Yanming Chen

Tus Neeg Siv: Scaling Inc

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

13,030

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #143781

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Scaling Inc Kev Txhawb Npe Lag Luam

Scaling Inc yog ib qho kev txhawb npe lag luam uas tsim los rau ib lub tuam txhab xov xwm. Lub cim (logo) yog ib lub matrix lattice tsim los ntawm tsib lub cim hexagon. Lub hexagon nyob nruab nrab sawv cev rau lub tuam txhab thiab raug ua kom hloov pom tseeb rau hauv lub lattice. Cov hexagon tsis muaj ib tug qauv sib npaug ua rau lub cim zoo li lub gear thiab zoo li tus muv. Kev txhawb npe no siv rau cov ntawv sau, cov paib tshaj tawm, ntaub ntsuab phab ntsa, thiab cov hnab rau ob qho kev tshaj tawm hauv is taws nem thiab tsis yog hauv is taws nem. Cov xim ci ntsa iab thiab cov qauv geometric yooj yim raug xaiv tom qab muaj kev sib tham hauv pab pawg tsom xam thiab kev tshawb fawb loj. Tus qauv tsim no qhia txog kev ua haujlwm zoo, kev hloov pauv tau yooj yim, thiab kev loj hlob.

Qhov Lees Paub

Txog A' Design Award Hlau

Scaling Inc Kev Txhawb Npe Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Scaling Inc Kev Txhawb Npe Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Scaling Inc Kev Txhawb Npe Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
Qhov Loj & Ntim: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
Cov Ntsiab Lus: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
Thev Naus Laus Zis Tsim Khoom: Photoshop, Illustration, and Digital Design
Kev Sib Tw Tsim Qauv: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
Kev Tshawb Fawb: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
Kev Txhawb Siab: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
Lub Sij Hawm Ua Hauj Lwm: The project starts on June 1st, 2022, in the United States of America
Txheej Txheem Ua Hauj Lwm: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
Kev Qhuas Duab: Yanming Chen