Bioo Biotechnological Teeb by Kutuko Studio

Bioo Biotechnological Teeb by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav Competition Category.

KubYeeb Yaj Kiab· 2023

Bioo Biotechnological Teeb

by Kutuko Studio

Client: Kutuko Studio S.L.

A' Design Award Kub Winner in Yeeb Yaj Kiab Category

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Verified Award Winner

Verify Award Status for #144872

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bioo Biotechnological Teeb

Bioo, kev hloov pauv roj ntsha. Lub teeb uas tau qhib los ntawm kov cov nroj tsuag so ntawm lub lauj kaub backlit tsim los ntawm cov khoom siv ruaj khov xws li ceramic thiab cork. Qhov no yog Bioo lux, cov hniav nyiaj hniav kub uas muab lub sijhawm los tsim cov duab kos duab thiab muaj tswv yim zoo kom haum rau kev tsim kho tshiab thiab thev naus laus zis ntawm qhov kev tshaj tawm tshiab no. Txij thaum pib, lub hom phiaj yog qhov tseeb, tsim kom muaj cov yeeb yaj kiab zoo nkauj, muaj kuab heev thiab zoo nkauj.

The Recognition

About the A' Design Award Kub

Bioo Biotechnological Teeb yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Bioo Biotechnological Teeb xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Bioo Biotechnological Teeb ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
Dimensions & Packaging: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Tags: 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
Production Technology: To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
Design Challenge: The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
Research: The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
Inspiration: We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
Project Duration: The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
Operation Flow: The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patents: Kutuko Studio S.L.
Team Members: - Creative Director:
Carlos Cabrera
Ibón Vergara

- 3D Artist:
Mario Fides
Javier García

- 2D Artist:
Víctor Angulo

-SFX:
Rodrigo Marchán
Image Credits: Boutique Visual Kutuko Studio, Bioolux, 2021