Mew Gic Rooj Tog rau Miv by Yu Ren is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Khoom Tu Tsiaj, Khoom Ua Si Tsiaj, Khoom Siv thiab Khoom Rau Tsiaj Competition Category.

NyiajKhoom Tu Tsiaj· 2023

Mew Gic Rooj Tog rau Miv

by Yu Ren

Client: Ziel Home Furnishing Technology Co., Ltd.

A' Design Award Nyiaj Winner in Khoom Tu Tsiaj Category

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Verified Award Winner

Verify Award Status for #145925

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mew Gic Rooj Tog rau Miv

Mew Gic yog ib lub rooj tog rau miv uas muaj ntau daim sib txuas tau, sau ua ke tsis siv ntsia hlau. Qhov kev tsim no yog siv ib daim txiag xyoob plaub fab uas siv rov qab tau ntau zaus thiab ib tug ncej sisal, sib txuas los ntawm cov kaw yas mortise thiab tenon kom sau tau sai. Lub phaj kheej kheej nyob hauv nruab nrab ntawm txhua daim txiag tig tau los ua ib txoj kev rau miv nkag, ib lub chaw rau miv dhia, lossis ib daim txiag kaw. Ib daim txiag xwb kuj txuas tau rau phab ntsa siv ua ib lub txee khaws khoom, thiab ntau daim txiag kuj muab sib dhos tau rau hauv pem teb lossis saum phab ntsa ua ntau yam duab. Cov khoom uas puas lawm hloov tau tshiab, uas txo tau kev nkim khoom pov tseg.

The Recognition

About the A' Design Award Nyiaj

Mew Gic Rooj Tog rau Miv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Mew Gic Rooj Tog rau Miv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Mew Gic Rooj Tog rau Miv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adhere to the brand concept of "Because care, we share." to create a new way of pet home furnishing. Mew-gic is a DIY nail-free installation of infinitely extending pet furniture, designed to start a magical journey with a square board and a sisal column. Between the square plate and the square plate, the mortise and tenon joint can be used for quick connection. Every board is the same, allowing customers to experience the process from 1 to infinity.
Dimensions & Packaging: Width400mmxDepth400mmxHeight400mm
Tags: Cat, Furniture, Human pet harmony, DIY, Environmental protection
Production Technology: Mew gic is made of natural environmental protection material - bamboo lamella, the panel is processed by CNC, and uses the principle of rotating buckle to realize three different shapes of the middle circular plate (cat channel, cat jumping platform, sealing plate), and the connection of the plates is made of matching plastics Tenon and tenon joints are used for connection. When the product is damaged, the user can send the damaged parts to the mall to replace with new parts. The sustainable product design avoids waste of resources and environmental pollution.
Design Challenge: The biggest challenge is the realization of the structure and the arbitrary combination of a single plate like a building block. We spent a lot of time on the calculation of the circular plate rotating structure. In addition, the mortise and tenon joints have also been tested repeatedly. Guarantee the load-bearing of the product.
Research: With changes in the social relationship environment, public loneliness is on the rise. "Spiritual sustenance, enriching emotional life" has become the primary reason for raising pets; under the global pet upsurge, the pet consumption market maintains an average annual growth rate of 7%. The quality of products in the pet furniture market is uneven, and new insights into the physical and psychological needs of pets are lacking; traditional cat climbing frames have pain points such as large size, inconsistent with the home style, and difficult materials to clean up, so the development of human-pet harmony is based on pets. Life scenario-based design needs have become an important direction to meet the more diverse needs of customers.
Inspiration: Inspired by building blocks, we hope to realize infinite forms of furniture products through one component, so that users can experience the fun of DIY and create a paradise for cats.
Project Duration: The project started in Shenzhen in January 2021 and completed in Shenzhen in August 2021.
Operation Flow: When a single plate is used, it can be installed on the wall, and the circular plate in the middle can be rotated as a storage platform; multiple plates can be assembled into any shape of cat house through plastic tenon-and-mortise joints, which can be placed on the ground or combined. Create a playground for cats on the wall.
Team Members: Peter Yu Ren Fangqi Luo Jiansen NIU Liangju Lin Yuan Liang Huaifei Ren