Beijing Happy Valley Illustration Series by Wu Yao

Beijing Happy Valley Illustration Series by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

KubDuab Kos· 2023

Beijing Happy Valley Illustration Series

by Wu Yao

Client: Lichexg Technology

A' Design Award Kub Winner in Duab Kos Category

95,969

Verified Award Winner

Verify Award Status for #146227

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beijing Happy Valley Illustration Series

Ob daim duab kos tau sim ua ke ntau yam xws li New Suav style thiab Pop. Qhov project muaj ntau lub ntsiab lus thiab cov neeg tsim qauv cia siab tias yuav muab cov ntsiab lus no rau hauv qhov tsim nyog thiab sib haum xeeb hauv tib qhov kev pom. Lwm qhov kev tsim qauv yog bolder nrog cov xim tiag tiag zoo sib xws nyob rau sab saum toj ntawm kev ua kom tiav ntawm daim duab coj ntau dua qhov pom kev rau tib neeg. Cov neeg tsim qauv tau ua ntau yam los ua kom pom thiab hloov kho ob zaj dab neeg qub qub ntawm Qi Tian Da Sheng thiab Nezha Naohai thiab sib xyaw ua ke.

The Recognition

About the A' Design Award Kub

Beijing Happy Valley Illustration Series yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Beijing Happy Valley Illustration Series xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Beijing Happy Valley Illustration Series ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The two illustrations combine the new national style pop style and other styles and also visually subvert and reshape the traditional Qitian Great Sage and Nezha Naohai two classic fairy tales Because this project seems to me to have too many elements we hope to put these elements in the same visual system reasonably and harmoniously and we have made many attempts
Tags: Illustration design,Beijing ,Happy Valley ,Wuyao,harmonious
Production Technology: Three different pictures are presented in one picture and the three pictures are linked together The overall color of the picture is harmonious
Design Challenge: How to put the three pictures together harmoniously
Research: First of all I would like to thank Licheng Technology for its kind invitation which gives our studio the opportunity to participate in such an imaginative project At first when I saw their stage show plan I was immediately moved by their invitation Since then we have spent nearly two months to complete and polish this visual solution
Inspiration: This is an imaginative project The fusion of different styles will bring visual impact to people The color contrast will be more distinct on the basis of ensuring the integrity of the picture so that all elements have their own characteristics and are displayed in a picture in harmony
Project Duration: The project will start in Beijing in August 2022 and be completed in Beijing in October 2022
Operation Flow: The newly designed scene of light and shadow dance beauty story integrates the world's top technical means and equipment Create an all-round and immersive audio-visual feast for the audience and experience the wonderful experience of fantasy magic and fantasy in Beijing Happy Valley
Team Members: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer:boxing Xie
Graphic designer:ziyang Zheng
Graphic designer:huafeng Shi
Graphic designer:zhen Tan