ReForm Plastic Kev Tsim Hom Lag Luam Tus Kheej by Giang Nguyen

ReForm Plastic Kev Tsim Hom Lag Luam Tus Kheej by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2024

ReForm Plastic Kev Tsim Hom Lag Luam Tus Kheej

by Giang Nguyen

Client: ReForm Plastic

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #147036

View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Kev Tsim Hom Lag Luam Tus Kheej

ReForm Plastic yog ib lub tuam txhab muaj lub siab hlub zej zog nyob hauv tebchaws Nyablaj, mob siab los daws cov teebmeem ntawm khib nyiab yas, txhim kho kev noj qab haus huv ntawm cov neeg ua haujlwm khaws khib nyiab tsis raws cai, thiab txhawb kev lag luam rov qab siv dua los ntawm kev tsim cov rooj tog thiab cov laug cam uas ua los ntawm khib nyiab yas rov qab siv dua. Cov kev ntxhib ntawm qhov chaw tshwj xeeb ntawm ReForm Plastic cov laug cam raug muab tsim ua ke rau hauv hom lag luam tus kheej. Thaum lub tuam txhab tseem tsim cov laug cam tshiab, nws cov cuab yeej hom lag luam sau cia loj hlob thiab hloov pauv, tsim ib qho kev sib sau ua ke uas muaj zog thiab sib koom ua ke ntawm cov khoom siv tsim qauv rau kev tsim tshiab.

The Recognition

About the A' Design Award Tooj

ReForm Plastic Kev Tsim Hom Lag Luam Tus Kheej yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. ReForm Plastic Kev Tsim Hom Lag Luam Tus Kheej xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. ReForm Plastic Kev Tsim Hom Lag Luam Tus Kheej ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release