Rebirth Qhov Chaw Nteg Duab Kos Duab Ntaub Ntawv (Art Space Installation) by Hebei Puteng Culture Media Co., Ltd

Rebirth Qhov Chaw Nteg Duab Kos Duab Ntaub Ntawv (Art Space Installation) by Hebei Puteng Culture Media Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Kev Kos Duab Zoo thiab Kev Teeb Tsa Duab Kos Competition Category.

KubKev Kos Duab Zoo· 2023

Rebirth Qhov Chaw Nteg Duab Kos Duab Ntaub Ntawv (Art Space Installation)

by Hebei Puteng Culture Media Co., Ltd

Client: Hebei Puteng Culture Media Co., Ltd

A' Design Award Kub Winner in Kev Kos Duab Zoo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Rebirth Qhov Chaw Nteg Duab Kos Duab Ntaub Ntawv (Art Space Installation)

Rebirth yog ib qhov chaw ua lag luam kos duab uas tsim los ntawm lub tswv yim ntawm kev yug dua tshiab thiab ua rau neeg poob rau hauv nws. Qhov chaw no piav txog zaj dab neeg ntawm ib tug ntxhais artificial intelligence (kev txawj ntse tsim los) uas rov tsim lub ntiaj teb dua tshiab yav tom ntej los ntawm kev rho tawm thiab rov tsim kho kev nco. Sab hauv muab faib ua peb feem raws txoj kev mus: tus neeg ntiaj teb zaum kawg, kev nco txog lub ntiaj teb, thiab kev tsim tshiab. Cov tsiaj txhu simulated raug tsim los ntawm kev ua 3D modeling, kev puab duab, kev tsim mold, kev pleev xim thiab cov txuj ci ua plaub hau. Cov qauv tshuab mechanical thiab cov systems tswj uas nruab rau sab hauv ua rau muaj kev txav mus los zoo li muaj sia tiag tiag.

The Recognition

About the A' Design Award Kub

Rebirth Qhov Chaw Nteg Duab Kos Duab Ntaub Ntawv (Art Space Installation) yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Rebirth Qhov Chaw Nteg Duab Kos Duab Ntaub Ntawv (Art Space Installation) xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Rebirth Qhov Chaw Nteg Duab Kos Duab Ntaub Ntawv (Art Space Installation) ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an immersive commercial art space with the theme of REBIRTH. With a new worldview dimension, it relates that an AI girl who recreates our home earth by memory extraction and remodeling in the future. Through the combination of technology, art, and fashion elements, the design team breaks the traditional commercial space form, providing people with an unusual journey to welcome rebirth, and reflect on the value of life and fashion.
Tags: Commercial Art Space, Immersive Experience, Intelligent Machinery, Rebirth and Hope, Value of Life
Production Technology: The simulation animal adopts the entity special effects technology, which replicates the biological features through 3D modeling, shape sculpture, mold production, painting and coloring and hair technique. Combined with the built-in mechanical structure and control system, it recreates the lifelike appearances. In addition, the animal outer skin made of glassed steel, foam latex and silicone, taking into account the durability, and helps the complete presentation of the bionic action.
Design Challenge: This is an original space design with a complete worldview story. The design team is able to put the design concepts into action and turn vision into reality through scene-based visual communication, advanced production techniques and outstanding mechanical technology. Representative images and scenes are selected to create a unique spatial context, combined with the white space in the theme to grant each viewer the power to interpret and acquire different understandings.
Research: The design team has created an immersive commercial art space that integrates technology, art and fashion centering on the idea of rebirth, with a storyline of thinking about the past and the future, reshaping memories and lofty ideals to explain the definition of rebirth. It is a spirit of reflection and change, and also a way of evolution, where joint action will proceed our future forward and give us more hope.
Inspiration: As a continuation of the Skp brand existing immersive retail space form and story, the project aims to break the narrow concept of Skps and deepen impressions of consumers through visual images. At the same time, the design team wants to bring consumers pleasure and happiness through a unique immersive experience, by applying a scenario beyond reality to weave a magnificent and fantastic world of wonder for consumers, and experience.
Project Duration: The project is designed and developed in Hebei in June 2020 and launched in China in December 2021.
Location: 4F, SKP-S, No. 261 Chang'an North Road, Beilin District, Xi'an
Operation Flow: The interior is divided into three parts by the route of travel: the last earthling, the memory of the earth, and the creation of creation, which respectively describe the blending and confliction of the past, modern and future civilizations, the process of reshaping the future by memory, and the scene after the rebirth of the earth. The layout also provides rooms for shop displays in the space, bringing consumers a unique visual experience and consumption experience.
Team Members: JIN FX