KK-Park Kev Teeb Tsa Cov Paib Taw Qhia by Yi Zhang

KK-Park Kev Teeb Tsa Cov Paib Taw Qhia by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2023

KK-Park Kev Teeb Tsa Cov Paib Taw Qhia

by Yi Zhang

Client: Value Design and Consulting (Shenzhen) Co., Ltd.

A' Design Award Nyiaj Winner in Duab Kos Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About KK-Park Kev Teeb Tsa Cov Paib Taw Qhia

KK-Park yog ib qho kev teeb tsa cov paib taw qhia rau ib thaj chaw kab lis kev cai thiab kev lom zem hauv Yancheng, Suav teb. Thaj chaw no, uas yav tas los yog ib qho chaw ua si, tau raug kho dua tshiab los ua ib qho chaw sib pauv kab lis kev cai ntawm Suav teb thiab Kaus Lim Qab teb. Qhov kev tsim no rov txhais cov khoom Kaus Lim dua tshiab, xws li cov hlua ntawm cov ris tsho Kaus Lim ib txwm hnav, cov xim ib txwm siv hu ua Obangsaek thiab cov kab sau ntawm cov tsiaj ntawv Kaus Lim. Cov paib ua raws li txoj kab ncig zoo li txoj siv ntawm thaj chaw. Cov paib taw kev siab sawv ze ntawm txhua lub qhov rooj nkag los coj cov qhua. Cov paib no yog ua los ntawm hlau stainless uas khoov, tau npaj ua tiav ua ntej thiab coj mus teeb tsa ntawm thaj chaw.

The Recognition

About the A' Design Award Nyiaj

KK-Park Kev Teeb Tsa Cov Paib Taw Qhia yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. KK-Park Kev Teeb Tsa Cov Paib Taw Qhia xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. KK-Park Kev Teeb Tsa Cov Paib Taw Qhia yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
Dimensions & Packaging: 2200mm x 500mm x 665mm/5mm thick stainless steel bending
Tags: Signage, Commercial Street, public space, redevelopment, Culture
Production Technology: The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
Design Challenge: The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
Research: The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
Inspiration: Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges.
Project Duration: Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China
Operation Flow: Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
Team Members: Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer)
Image Credits: Updesign