Blanc Water Kev Txawv Vim Lub Npe (Brand Identity) by Harel Koka is a highly esteemed winner of the very prestigious 2023 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2023

Blanc Water Kev Txawv Vim Lub Npe (Brand Identity)

by Harel Koka

Client: Blanc

A' Design Award Hlau Winner in Duab Kos Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Blanc Water Kev Txawv Vim Lub Npe (Brand Identity)

Blanc Water yog ib qho kev txawv vim lub npe (brand identity) uas tsim los rau ib lub tuam txhab uas coj dej los ntawm cov roob Alps los. Lub cim (logo) muab ib lub cim duab ntawm cov roob Alps sib txuas nrog cov ntawv sau (typography) thiab cov xim uas coj los ntawm lub ntsiab av roob Alps. Cov lus qhia hais txog kev tsim khoom (design language) muaj kev huv thiab sib xws zoo, thiab siv rau cov khoom ntawm lub tuam txhab thiab nws cov chaw sib txuas lus hauv social media. Lub hom phiaj yog xav qhia txog lub zog thiab kev meej pem los ntawm cov duab yooj yim. Qhov kev txawv vim lub npe no muab lub tuam txhab ib qho chaw tshwj xeeb hauv kev muag khoom thiab ua rau lub tuam txhab yooj yim paub txais tos.

The Recognition

About the A' Design Award Hlau

Blanc Water Kev Txawv Vim Lub Npe (Brand Identity) yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Blanc Water Kev Txawv Vim Lub Npe (Brand Identity) xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Blanc Water Kev Txawv Vim Lub Npe (Brand Identity) tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: in order to convey the idea of a brand that imports water from the alps, it was necessary to reflect its essence very strongly with the help of creating a new identity to express superiority and strength. the identity of blanc, in all its details, is related to the presence of the alpine landscape and the colors that arise from it, and therefore a consistent design language was created
Dimensions & Packaging: The logo and the coordinated design will be applied to all the company's objects and on social networks to create a design identity
Tags: campaign, concept, Branding, creative, Luxury, brand identity, Identity, graphic design
Production Technology: The idea was to create the symbol and colors of the Alps to illustrate the brand. A clean and vital graphic sign, perfect for an independent identity
Design Challenge: The need was to create a design language and branding for a company with a vision and high ambitions and to reflect the essence of a global and accessible company with health value, a challenge of identity and simplicity.
Research: The research work was done when all the details about the label were brought into consideration in order to assemble them all back into a creative concept
Inspiration: In this branding you can find the familiar Alps within the logo which combine with the typography and colors in a harmonious way that describe a sublime feeling of superiority as a prominent characteristic of a strong company with high vision and ambitions
Project Duration: The project was designed in December 2022 and submitted in February 2023 in Florence, Italy
Operation Flow: With the creation of a new identity that has a clear, precise, modern and well-characterized design, the brand has a much stronger impact on the consumer and the market, thereby distinguishing itself from its competitors and standing out as a brand with a clear vision that is available all over the world, and as a result, it can be easily recognized and used
Patents: Copyrights belong to Harel Koka, 2023
Team Members: Harel Koka
Image Credits: Freepik source