Valley Daja Center Sales Kev Tsim Qauv Sab Hauv Rau Chaw Muag Vaj Tse by The Design Code Co.,Ltd

Valley Daja Center Sales Kev Tsim Qauv Sab Hauv Rau Chaw Muag Vaj Tse by The Design Code Co.,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

NyiajSab Hauv· 2023

Valley Daja Center Sales Kev Tsim Qauv Sab Hauv Rau Chaw Muag Vaj Tse

by The Design Code Co.,Ltd

Client: The Design Code CO.,LTD

A' Design Award Nyiaj Winner in Sab Hauv Category

12,686

Verified Award Winner

Verify Award Status for #148066

View at A' Design Award Press Release Award Badge

Colors

The Design

About Valley Daja Center Sales Kev Tsim Qauv Sab Hauv Rau Chaw Muag Vaj Tse

Valley Dajia Center Sales yog ib qhov chaw muag vaj tse sab hauv nyob rau hauv Wuhan, Suav teb, uas muaj 1622.7 square meters. Qhov kev tsim qauv no tau txais kev tshoov siab los ntawm cov duab ci ntsa iab thiab muab cov duab geometric yooj yim los sib xyaw nrog cov kab me me zoo nkauj. Txheej thawj muaj lub chaw nyob tseem ceeb, nrog rau ib lub bar rau kev noj haus lom zem thiab cov chaw so. Txheej ob muaj ib qho chaw rau sandbox, ib qho chaw sib tham hauj lwm, ib lub water bar, ib qho chaw nthuav qhia, thiab ib qho chaw ua hauj lwm. Cov khoom siv muaj xws li daim hlau alloy uas muaj txheej txheem tshwj xeeb, ntoo tsaus, terrazzo tsaus, hlau uas muab txhuam ci, thiab microcement xim grey thiab xim sib. Qhov chaw sab hauv no coj kev lag luam, kab lis kev cai thiab kev kos duab los ua ke.

The Recognition

About the A' Design Award Nyiaj

Valley Daja Center Sales Kev Tsim Qauv Sab Hauv Rau Chaw Muag Vaj Tse yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Valley Daja Center Sales Kev Tsim Qauv Sab Hauv Rau Chaw Muag Vaj Tse xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Valley Daja Center Sales Kev Tsim Qauv Sab Hauv Rau Chaw Muag Vaj Tse yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Wuhan, a city reputed for open and free atmosphere, the designer attempts to restore a new pattern where business, culture and art coexist. Inspired by light rays, the design handily infuses multiple materials such as radium, and makes simple geometric shapes coherent with fine lines. In an art gallery as dazzling as prism, every visitor will be impressed by the young and dynamic lifestyle.
Dimensions & Packaging: The project covers an area of 1622.7m2,, including reception desk, preface hall, audio video experience, landscape staircase, party bar, sandbox area, negotiation area, water bar, VR game area, children's activity area.
Tags: Sales Center, Art Installation, Trendy Lifestyle, Interior Design, Business
Production Technology: This project is made up of alloy plate special finish, dark wood finish, dark terrazzo, brushed metal finish, texture metal finish, gray microcement and light microcement.
Design Challenge: Based in Wuhan, China Optics Valley is endeavored to be an “Optics Valley of the World". Set in the privileged geographical location and aligning in the aesthetic needs of contemporary young people, this project is intended to build the "Prism Art Life Gallery" with contemporary, artistic and modern attributes. How to integrate the design with the epoch, local development and brand poses a challenge. The designer boldly deconstructs the composition elements of the building façade, exploits irregular matrix changes such as "zigzag" and "X" to distribute bold, exaggerated and future-minded streamlined bodies across all areas, and constructs a 3D, pluralistic and immense artistic atmosphere, which reflects the trendy spirit of the city.
Research: Visual effect is the visitor’s first sense of space. Materials and colors open up infinite possibilities. How to infuse natural environment, local culture and art is the criterion we consider. Given the unique epoch of the project site, we capitalize on new technologies, materials, needs and design trends to impose a positive influence on design and in turn, boost the development of this design.
Inspiration: The expansion of techies boosts the city renewal. The project is designed in a way that subverts the traditional aesthetic standard, uses a trendy art language, and presents an alternative interpretation perspective of spatial sensuality. The city is lit by a beam which reflects the youthful vitality.
Project Duration: The project started the design stage in 2021, constructed in early 2022 and put into operation in November 2022.
Operation Flow: As opposed to ordinary sales space with the first floor exhibiting the main function, the first floor of “Wuhan Optics Valley Dajia Center” showcases the main living space, some youthful venues such as party, cocktail lounge provide techies with the potential exhibit of future life, what you are seeing truly projects aesthetics, interests, trendy ideas and lifestyle. As a continuation of the first-floor elements, the second floor is supplemented by the desired functions including sandbox area, negotiation area, water bar area, exhibition area and office area. Things develop from both ends and go to the extremity, the existence of paradox leads to irreconcilable, prism-like visual aesthetics, reflecting a young and energetic lifestyle.
Team Members: Hard outfit: Zhang Yongyi, Dong Taolue, Wang Chenglong; Soft dress: Xia Jinbo Lai Zeyu