Luckin 2.0 Lub Thawv Ntim Kas Fes Drip by Tiger Pan

Luckin 2.0 Lub Thawv Ntim Kas Fes Drip by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2023

Luckin 2.0 Lub Thawv Ntim Kas Fes Drip

by Tiger Pan

Client: Lucky Coffee Technology (China) Co., Ltd.

A' Design Award Nyiaj Winner in Ntim Khoom Category

42,685

Verified Award Winner

Verify Award Status for #148015

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Luckin 2.0 Lub Thawv Ntim Kas Fes Drip

Luckin 2.0 yog ib pawg thawv ntim kas fes drip uas tsim rau tsib hom kas fes. Txhua lub thawv muaj duab kos qhia txog qhov chaw uas cov noob kas fes tuaj, xws li Africa thiab Yunnan nyob rau Suav teb. Cov nroj tsuag thiab tsiaj txhu hauv zos raug kos los ua kom pom ib qho chaw zoo li ntuj tsim. Tsib hom xim ci ntsa iab pab cais cov hom kas fes thiab pab kom cov thawv pom tseeb rau saum txee muag khoom. Qhov kev teeb tsa yog ncaj thiab yooj yim, muaj cov ntaub ntawv qhia txog cov khoom kom meej, tsis siv cov lus qhuas ntev. Cov thawv raug tsim los ntawm kev luam ntawv plaub xim, kev nias kub xim dub tsis ci thiab ib daim ntawv lo xim nyiaj tsis ci.

The Recognition

About the A' Design Award Nyiaj

Luckin 2.0 Lub Thawv Ntim Kas Fes Drip yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Luckin 2.0 Lub Thawv Ntim Kas Fes Drip xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Luckin 2.0 Lub Thawv Ntim Kas Fes Drip yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Dimensions & Packaging: Width 75mm x length 110mm x height 125mm
Tags: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Production Technology: Four color printing. Logo hot stamping of matte black. Matte silver label.
Design Challenge: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Research: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspiration: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen.
Operation Flow: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patents: Copyrights belongs to Tiger Pan
Team Members: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Image Credits: Tiger Pan