Old Town of Lijiang Cov Duab Kos Ua Ntu Zus by Ju Jijing

Old Town of Lijiang Cov Duab Kos Ua Ntu Zus by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2023

Old Town of Lijiang Cov Duab Kos Ua Ntu Zus

by Ju Jijing

Client: Northeastern University of China

A' Design Award Nyiaj Winner in Duab Kos Category

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Verified Award Winner

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Colors

The Design

About Old Town of Lijiang Cov Duab Kos Ua Ntu Zus

Old Town of Lijiang yog ib pawg duab kos uas tsim los nthuav thiab tiv thaiv kev coj noj coj ua ntawm ib lub nroog qub thaum ub nyob rau tebchaws Suav. Cov duab kos no qhia txog cov khoom qub txeeg qub teg ntawm kev coj noj coj ua, cov qauv duab hauv zos thiab cov xim ua txheej ua txho raws li tus qauv haiv neeg. Txhua daim duab raug kos nrog software tsim duab vector uas loj 800 los ntawm 800 millimeters thiab luam tawm nrog cov cuab yeej luam ntawv zoo tshaj plaws. Pawg duab no qhia txog Lijiang tej qub txeeg qub teg ntawm ntuj tsim thiab tibneeg tsim los ntawm ib hom lus duab uas haum rau neeg niaj hnub no lub siab nyiam. Lub hom phiaj yog txhawb kom sawvdaws paub txog kev coj noj coj ua ntawm zej zog thaum ub thiab kev tiv thaiv nws.

The Recognition

About the A' Design Award Nyiaj

Old Town of Lijiang Cov Duab Kos Ua Ntu Zus yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Old Town of Lijiang Cov Duab Kos Ua Ntu Zus xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Old Town of Lijiang Cov Duab Kos Ua Ntu Zus yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022