Oil Street Art Space Kev Tsim Tus Cwj Pwm (Visual Identity) by Kimhung Choi and Thomas Siu

Oil Street Art Space Kev Tsim Tus Cwj Pwm (Visual Identity) by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2023

Oil Street Art Space Kev Tsim Tus Cwj Pwm (Visual Identity)

by Kimhung Choi and Thomas Siu

Client: Kimhung Design

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

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Colors

The Design

About Oil Street Art Space Kev Tsim Tus Cwj Pwm (Visual Identity)

Oi yog tus cwj pwm pom kev (visual identity) ntawm Oil Street Art Space, ib qhov chaw ua si thiab kev cai dab qhuas rau pej xeem nyob hauv Hong Kong. Thaj chaw no yog qub tsev ua hauj lwm ntawm ib lub koom haum nkoj (yacht club) thiab muaj ib lub tsev qub Grade II uas tsim los ntawm cib liab thiab vov ncej dab, nrog rau ib thaj chaw sab nraum zoov ntau tshaj 3000 metes square. Lub npe hloov tus ntawv "L" ua ib lub cim qhia kev ceeb toom (exclamation mark), uas hu kom sawv daws tig los saib thiab qhia txog qhov chaw. Tus qauv logo qhia txog kev hu nrov nrov. Xim ntsuab yog tus xim ua tus cim, qhia txog ib qhov chaw sib txawv rau kev kos duab thiab kos duab nyob hauv nruab nrab ntawm lub nroog. Tus cwj pwm no raug siv rau qhov chaw ib puag ncig thiab cov khoom luam tawm.

The Recognition

About the A' Design Award Tooj

Oil Street Art Space Kev Tsim Tus Cwj Pwm (Visual Identity) yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Oil Street Art Space Kev Tsim Tus Cwj Pwm (Visual Identity) xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Oil Street Art Space Kev Tsim Tus Cwj Pwm (Visual Identity) ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions & Packaging: Various dimensions according to the visual identity application from buntings to pinned badges
Tags: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Research: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Duration: May 2022, The Hong Kong SAR
Operation Flow: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Team Members: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu