Dalian Seafood Kev Tsim Duab Logo thiab Kev Ntim Khoom by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2023

Dalian Seafood Kev Tsim Duab Logo thiab Kev Ntim Khoom

by Ju Jijing

Client: Northeastern University of China

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #148231

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Colors

The Design

About Dalian Seafood Kev Tsim Duab Logo thiab Kev Ntim Khoom

Dalian Seafood yog ib qho kev tsim tus cwj pwm lag luam thiab kev tsim kev ntim khoom rau cov khoom noj hauv hiav txwv uas npaj tau txais siv tam sim ntawd. Tus logo thiab nws cov duab sib txuas raug siv rau ib lub thoob khoom ntawd, ib lub thawv khoom plig ntev uas rho tawm tau uas muaj peb lub thawv me nyob hauv, thiab cov thoob khoom ntim. Cov duab qauv tsis meej meej raug kos los ntawm cov yam ntxwv ntawm ntau hom tsiaj hauv hiav txwv thiab muab teeb tsa ua qauv rov qab thiab sib txuas. Cov xim ci ntsa iab sib piv ua rau cov khoom pab qhia lub ntsej muag tshiab. Cov khoom ntim raug luam ntawv siv cov cuab yeej digital nrog ib qho kev ua kom tsis ci thiab siv cov khoom uas siv dua tau, thiab lub thawv khoom plig uas rho tawm tau yeej yoog yooj yim qhib.

The Recognition

About the A' Design Award Tooj

Dalian Seafood Kev Tsim Duab Logo thiab Kev Ntim Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Dalian Seafood Kev Tsim Duab Logo thiab Kev Ntim Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Dalian Seafood Kev Tsim Duab Logo thiab Kev Ntim Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Dimensions & Packaging: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Tags: Food, logo, packaging, brand, image, graphic design
Production Technology: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Design Challenge: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Research: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiration: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Project Duration: The project was launched in September 2022 and completed in November 2020.
Operation Flow: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Image Credits: Ju Jijing，2022.