Modulabs Kev Ua Haujlwm Tseem Ceeb: Qhov System Puav Pheej Pom Kev los ntawm Wonseon Yu and Yoonhee Jeong

Qhov qauv tsim Modulabs Kev Ua Haujlwm Tseem Ceeb: Qhov System Puav Pheej Pom Kev los ntawm Wonseon Yu and Yoonhee Jeong yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2023

Modulabs Kev Ua Haujlwm Tseem Ceeb: Qhov System Puav Pheej Pom Kev

los ntawm Wonseon Yu and Yoonhee Jeong

Tus Neeg Siv: Modulabs

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

9,602

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #148300

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Modulabs Kev Ua Haujlwm Tseem Ceeb: Qhov System Puav Pheej Pom Kev

Ntawv Phau Ntawv: Modulabs yog ib qho system puav pheej pom kev tsim los rau ib pab pawg tshawb fawb. Qhov system puav pheej no yog tsim nrog ib qho ntawv sau tshwj xeeb uas hloov tau. Cov ntawv sau muaj ib txoj kev loj hlob nrog 300 kauj ruam, uas cia muaj ntau hom duab ntawv sib txawv. Txhua tus ntawv raug kos tib zoo es tsis yog tsim los ntawm cov duab geometric xwb, ua rau nws muaj tus cwj pwm neeg. Cov ntawv me ntsis nkhaus nkhaus qhia txog kev nqis tes ua thiab kev tshawb nrhiav es tsis yog cov txiaj ntsig zoo tag nrho. Cov tswv cuab siv tau cov ntawv sau no kom phim rau qhov puav pheej, thiab cov cuab yeej siv sab hauv pab lawv tsim cov npe yooj yim.

Qhov Lees Paub

Txog A' Design Award Hlau

Modulabs Kev Ua Haujlwm Tseem Ceeb: Qhov System Puav Pheej Pom Kev yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Modulabs Kev Ua Haujlwm Tseem Ceeb: Qhov System Puav Pheej Pom Kev xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Modulabs Kev Ua Haujlwm Tseem Ceeb: Qhov System Puav Pheej Pom Kev tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Cov Ntsiab Lus: Identity, Typeface, System
Thev Naus Laus Zis Tsim Khoom: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Kev Sib Tw Tsim Qauv: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Kev Tshawb Fawb: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Kev Txhawb Siab: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Txheej Txheem Ua Hauj Lwm: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Cov Patent: trademarks: Modulabs (2023)
Cov Tswv Cuab Pab: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong